Results for 'Shekhar Badve'

Marketing

Designing and creating content for a world in lockdown

As marketers increasingly turn to the digital medium to connect with customers, how can the medium be used to work collaboratively? This webinar explores…
Design Digest

"There is a shift from group work to individualistic work": Shekhar Badve, Lokusdesign

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.
Guest Article

It's time for brands to stop talking and start doing

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.
Guest Article

How brand design can reduce entropy

Marketing

Maaza shows off new bottle packaging in formulaic ad

Advertising

Snickers extends campaign to wrappers; boldly tweaks name on pack

Marketing

Learning from Mastercard: Are logos entering a new era?

Advertising

"We did not want to just copy-paste the global template": Ajay Bathija, Coca-Cola

Points of View

Points of View: Has the logo design brief changed?

Marketing

Presentation: Love@FirstSight, a study on consumer non-compliance