Results for 'Shekhar Badve'

Guest Article

It's time for brands to stop talking and start doing

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.
Guest Article

How brand design can reduce entropy

Marketing

Maaza shows off new bottle packaging in formulaic ad

Advertising

Snickers extends campaign to wrappers; boldly tweaks name on pack

Marketing

Learning from Mastercard: Are logos entering a new era?

Advertising

"We did not want to just copy-paste the global template": Ajay Bathija, Coca-Cola

Points of View

Points of View: Has the logo design brief changed?

Marketing

Presentation: Love@FirstSight, a study on consumer non-compliance

Digital

Flipkart gets mobile-ready; unveils new logo and tagline