The pack now appears youthful and modern. But considering its popularity, was the design change necessary? 

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young?

The Flipkart-owned e-commerce brand redesigned its logo after being called offensive by a Mumbai-based social worker.

As marketers increasingly turn to the digital medium to connect with customers, how can the medium be used to work collaboratively? This webinar explores…

In our series 'Design Digest', we explore what the world looks like from the desk of brands' design heads, as they face new challenges.

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.