We discover the brand appeal of one of the most recognisable yet mysterious celebrity influencers.

A month after the Sony TV show ended, it is still much-loved in the digital world. The co-founder and chief executive officer of the show's digital partner, sheds light on its strategy that has given it an after-life.

With great returns come great responsibility.

Facebook is a mammoth in terms of online communities, but like Google, it is yet to crack the commerce side of the internet.

The account shall be handled out of the agency’s head office in Mumbai.