The campaign encourages riders to chart their own course and reject predefined scripts.

The collaboration with Shubman Gill will help G-SHOCK to connect more with the Gen Z & Millennial audience in India.

As part of the association, Gill will feature in a multimedia campaign.

The film has been conceptualised by Brand David and produced by Caffeine Films LLP.

Shubman Gill will be seen in multimedia marketing campaigns for MB Fuel One Sports.

Onboards Indian cricketer Shubman Gill and rapper, and hip-hop artist Naezy to promote and encourage the adoption of responsible gaming practices.