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Results for 'Signify Innovations'
By
Ashwini Gangal
Marketing
What next for hygiene and immunity brands?
2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021?
By
Ipshita Chowdhury
Guest Article
Attribution… or the lack thereof?
ROI models don't reveal everything. There are nuances that may not get captured.