Results for 'Sports'

Guest Article

The Field of Dreams: Tapping a rising sports obsession

Our guest author delves into how India's hosting of badminton, hockey, table tennis, and cricket events in 2024 ignites a national sports fervour.

TV advertising on sports channel genre grew by 5% in July-Sep ’23 compared to July-Sept’22: Tam AdEx

JioCinema was the leading brand in this quarter as well.

Why and how are Indian broadcasters tapping sports beyond cricket?

We take a look at the rise of niche sports broadcasting and viewership in India.

Betting ads on TV dropped by 65% in October, as compared to September

In early October, the Ministry of I&B released an advisory against promotion of betting apps through TV and digital ads.
Points of View

Representation matters - the case for showcasing a variety of sports in ads

With the increasing popularity of our athletes performing well at global tournaments, will we be seeing different sports in ads?

8th edition of Agenda AajTak

Top thought leaders from all spheres.

Paytm to continue as BCCI's title sponsor; will shell out Rs 3.80 crore per match

One 97 Communications' Paytm will be the title sponsor of all BCCI organised matches played between 2019 - 2023
CMO Special

Silvia Tallon

Senior Marketing Director, Reebok India

Sony creates new vertical 'Sony Pictures Sports Networks'; launches two new channels


"It's not about the ad rates; it's about share of voice": Star Sports' Nitin Kukreja on Pro Kabaddi League sponsors