Results for 'SUGAR Cosmetics'


Virtual try-ons: Closing sales or just a fleeting fad for brands?

With Google introducing AR beauty ads on mobile browsers, industry leaders discuss virtual try-ons and their influence across diverse markets.

Kareena Kapoor Khan teams up with SUGAR Cosmetics to launch 'Quench Botanics' in India

Kapoor takes on the role of co-owner and investor in Quench Botanics.

Here’s why SUGAR’s stores are a potent marketing tool in non-metros

The beauty brand has doubled its store count since 2022. We spoke to Kaushik Mukherjee, co-founder & COO, to decode the journey so far.

OMD India bags the media mandate for SUGAR Cosmetics

The agency will handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.
Marketing Initiative

AJIO presents It's A Girl Thing India Powered by Reliance Digital and Co-Powered by SUGAR Cosmetics Culminates On A Resounding Note

IAGT India brought attention to significant issues and challenges that young girls/ women face in India and around the world.

Brands’ head honchos star in their own product ads

It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.
People Spotting

SUGAR Cosmetics appoints former Marico head of finance, Amit Aggarwal as new CFO

Prior to this, Aggarwal has also been associated with large multinational companies such as Nestle India, and Price Waterhouse Cooper.

Not everything about brand building involves sales: SUGAR Cosmetics’ Kaushik Mukherjee

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.



SUGAR Cosmetics launches #ShukarHainSUGARHain campaign with Ranveer Singh and Tamannaah Bhatia

The commercial captures a fun banter between the two when Ranveer brings Tamannaah home to meet his family for the first time.