Results for 'SUGAR Cosmetics'


Brands’ head honchos star in their own product ads

It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.
People Spotting

SUGAR Cosmetics appoints former Marico head of finance, Amit Aggarwal as new CFO

Prior to this, Aggarwal has also been associated with large multinational companies such as Nestle India, and Price Waterhouse Cooper.

Not everything about brand building involves sales: SUGAR Cosmetics’ Kaushik Mukherjee

In an interview at Startup Brands Summit, the founder and COO of SUGAR Cosmetics says that they want to become India’s largest colour cosmetics brand in the next three years.



SUGAR Cosmetics launches #ShukarHainSUGARHain campaign with Ranveer Singh and Tamannaah Bhatia

The commercial captures a fun banter between the two when Ranveer brings Tamannaah home to meet his family for the first time.

Ranveer Singh makes his first startup investment with SUGAR Cosmetics

The investment is expected to further boost SUGAR’s expansion in other potential markets.

SUGAR Cosmetics' Vineeta Singh on the makeup industry, trends, and social media marketing

On Day 1 of Goafest 2022, CEO Vineeta Singh had some pointers to share in a keynote session.
Social Media

Brands play on Zomato, Swiggy's brief outage

Users were unable to place orders and faced payment related issues while using the food delivery apps. Here is how netizens and brands reacted.

"Advertising on TV will establish us as a credible brand": Kaushik Mukherjee, SUGAR Cosmetics

The co-founder of the cosmetics startup chats about the brand's maiden TV outing, the distribution game and makeup in the time of corona.

Carat India wins media mandate for SUGAR Cosmetics

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.