Results for 'Surf Excel'


Here’s the origin story of ‘Daag Acche Hain’ and its role in making Surf Excel a billion-dollar brand

While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India.

Surf Excel’s new ad features an all north-eastern cast

We’re so used to certain face structures and skin tones, even a slight deviation from the norm makes us sit and take notice.

Here's how Surf Excel's 'daag' and 'rang' have evolved over the last few years

The words may have evolved, but the message of staining clothes for goodness' sake, has stayed the same.

Jo rang bachpan lautaye, woh #RangAchheHain


Surf Excel celebrates the 'inner child' in new holi campaign

The campaign goes live across TV and outdoor media from 1st March.

HUL’s Surf Excel moves to 50% recycled plastic bottles

HUL partnered with Banyan Nation to innovate and create bottles that are less dependent on virgin plastic thereby reducing the net plastic generated.

Surf Excel moves to 50 per cent recycled plastic bottles, and tweaks its formula too?

A new ad from the brand details these moves for the upcoming World Cleanup Day on September 18.

From tech-backed powder to dissolving pods, the journey of the laundry detergent segment…

Is the laundry detergent segment in India having a moment? Is it possible to innovate in this saturated space? We explore…

Surf Excel pushes for socially distant Holi celebrations in new spot

The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.

Tata Motors evokes 'neki’ in Ramadan ad, salutes truckers in these trying times

Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.