Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
All Week Series
CMO Week (Second Edition)
vdonxt asia Week
CMO Week (First Edition)
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Marketers' Excellence Awards
Results for 'Surf-excel'
From tech-backed powder to dissolving pods, the journey of the laundry detergent segment…
Is the laundry detergent segment in India having a moment? Is it possible to innovate in this saturated space? We explore…
Surf Excel pushes for socially distant Holi celebrations in new spot
The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
Tata Motors evokes 'neki’ in Ramadan ad, salutes truckers in these trying times
Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.
Surf Excel Pakistan's Ramadan spot takes idea of 'Neki' forward, in lockdown
The new spot pays tribute to frontline workers while carrying forward the 'stains are good' proposition that the brand is well known for.
afaqs! news bureau
Dunzo puts a 'punny' spin on popular nostalgic ads from the 90s
Surf Excel, Dairy Milk, Fevicol were some of the nostalgic ads referenced in a series of posts by Dunzo on Thursday, using the #90sReDun.
Surf Excel's first quarantine era ad tells us that 'Daag' will stay at home
The brand's iconic catchphrase has been tweaked to reflect the times we're living in, but with a dash of hope for the future
Surf Excel's cautious new Holi spot takes 'daag acche hai' forward
Surf Excel and Lowe Lintas' new campaign is titled #RangAccheHai.
“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever
HUL executive Sudhir Sitapati has written his first book.
Points of View
Is there a silver lining to the grey 'troll cloud'?
Here is what industry experts think.
Meet the lady with the husky voice brands can't get enough of...
We profile voice-over artiste Richa Nigam, who has recorded for Surf Excel, Tata Salt and Tanishq, to name a few.