Results for 'Surf-excel'

Marketing

From tech-backed powder to dissolving pods, the journey of the laundry detergent segment…

Is the laundry detergent segment in India having a moment? Is it possible to innovate in this saturated space? We explore…
Advertising

Surf Excel pushes for socially distant Holi celebrations in new spot

The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
Advertising

Tata Motors evokes 'neki’ in Ramadan ad, salutes truckers in these trying times

Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.
Advertising

Surf Excel Pakistan's Ramadan spot takes idea of 'Neki' forward, in lockdown

The new spot pays tribute to frontline workers while carrying forward the 'stains are good' proposition that the brand is well known for.
Advertising

Dunzo puts a 'punny' spin on popular nostalgic ads from the 90s

Surf Excel, Dairy Milk, Fevicol were some of the nostalgic ads referenced in a series of posts by Dunzo on Thursday, using the #90sReDun.
Advertising

Surf Excel's first quarantine era ad tells us that 'Daag' will stay at home

The brand's iconic catchphrase has been tweaked to reflect the times we're living in, but with a dash of hope for the future
Advertising

Surf Excel's cautious new Holi spot takes 'daag acche hai' forward

Surf Excel and Lowe Lintas' new campaign is titled #RangAccheHai.
Interviews

“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever

HUL executive Sudhir Sitapati has written his first book.
Points of View

Is there a silver lining to the grey 'troll cloud'?

Here is what industry experts think.
Advertising

Meet the lady with the husky voice brands can't get enough of...

We profile voice-over artiste Richa Nigam, who has recorded for Surf Excel, Tata Salt and Tanishq, to name a few.