We’re so used to certain face structures and skin tones, even a slight deviation from the norm makes us sit and take notice.

The words may have evolved, but the message of staining clothes for goodness' sake, has stayed the same.

The campaign goes live across TV and outdoor media from 1st March.

HUL partnered with Banyan Nation to innovate and create bottles that are less dependent on virgin plastic thereby reducing the net plastic generated.

A new ad from the brand details these moves for the upcoming World Cleanup Day on September 18.

Is the laundry detergent segment in India having a moment? Is it possible to innovate in this saturated space? We explore…

The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.

Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.

The new spot pays tribute to frontline workers while carrying forward the 'stains are good' proposition that the brand is well known for.