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Results for 'Surf Excel'
By
Shreyas Kulkarni and Ubaid Zargar
Marketing
Here’s the origin story of ‘Daag Acche Hain’ and its role in making Surf Excel a billion-dollar brand
While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India.
By
Shreyas Kulkarni
Advertising
Surf Excel’s new ad features an all north-eastern cast
We’re so used to certain face structures and skin tones, even a slight deviation from the norm makes us sit and take notice.
By
Aishwarya Ramesh
Advertising
Here's how Surf Excel's 'daag' and 'rang' have evolved over the last few years
The words may have evolved, but the message of staining clothes for goodness' sake, has stayed the same.
By
afaqs! news bureau
TV
Jo rang bachpan lautaye, woh #RangAchheHain
By
afaqs! news bureau
Advertising
Surf Excel celebrates the 'inner child' in new holi campaign
The campaign goes live across TV and outdoor media from 1st March.
By
afaqs!
Companies
HUL’s Surf Excel moves to 50% recycled plastic bottles
HUL partnered with Banyan Nation to innovate and create bottles that are less dependent on virgin plastic thereby reducing the net plastic generated.
By
afaqs! news bureau
Advertising
Surf Excel moves to 50 per cent recycled plastic bottles, and tweaks its formula too?
A new ad from the brand details these moves for the upcoming World Cleanup Day on September 18.
By
Aishwarya Ramesh
Marketing
From tech-backed powder to dissolving pods, the journey of the laundry detergent segment…
Is the laundry detergent segment in India having a moment? Is it possible to innovate in this saturated space? We explore…
By
Aishwarya Ramesh
Advertising
Surf Excel pushes for socially distant Holi celebrations in new spot
The campaign uses the tagline 'Rang achhe hain' and imagines what a socially distant Holi celebration could look like in 2021.
By
Shreyas Kulkarni
Advertising
Tata Motors evokes 'neki’ in Ramadan ad, salutes truckers in these trying times
Conceptualised by Ogilvy, the ad salutes truck drivers for their service, and shows how kids imbibe good actions when they see their parents do good.
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