Surrogate ads from betting cos under scanner; Parimatch, 1XBet, Fairplay News, and DafaNews are cited as examples.

FairPlay, Parimatch, and 1xBet promote themselves as news platforms but they are betting companies.

Ambiguity around brand extensions, however, has caused more confusion than clarity.

The guidelines will be applicable to advertisements published on all platforms like print, television and online.