Results for 'Television Week'

Marketing

Get ready for ‘CMO Week’: marketing lessons from 2020

What have marketers across categories like e-commerce, edtech, FMCG, auto, etc., learnt in 2020? We’re asking them at CMO Week, from December 14-17.
Media

Broadcasting to kids during COVID: Viewership grew manifold, but revenues dropped

Has the Coronavirus pandemic been a boon for kids genre? This was the topic of discussion on the fourth day of afaqs! 'Television Week'.
Media

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
Media

Producers talk about shooting in the 'new normal'

The second session/day of 'Television Week,' the new online initiative by afaqs!, was titled 'Shooting In The New Normal'.
Media

What's in store for TV in the second half of the financial year?

Day one of the afaqs! 'Television Week' kickstarted yesterday, with an online panel discussion titled 'The COVID Conundrum'.