At least when eating Tropicana Crunch, the cereal designed to go with orange juice.

It extends the brand’s ‘Goodness Jo Dikhti Hai’ positioning to reiterate the revamped transparent PET packaging.

Tropicana’s new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation.

As health takes centre stage, PepsiCo advertises Tropicana’s new PET bottle format. The juice brand has added a new dash of ‘cool’ to attract youngsters.