Results for 'Vikas Mehta'

Guest Article

Honey, I shrunk your market share

The CSE report has set the cat amongst the pigeons, once again. A sort of honey war has started amongst the brands falling on the good and the bad side of the report.
Guest Article

Why has Amul launched Panchamrit now?

Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.
Guest Article

What classified ads tell us about change in small-town India

The author analyses the changing pattern of ads in Dehradun post-pandemic and what that says about new consumer needs - and the decline of old ones.
Guest Article

Insights from an emerging India

Vikas Mehta coins a new word for small cities - 'Urban Bharat'.
Advertising

Vikas Mehta to join Ogilvy Africa as CEO

Mehta recently moved on from the post of CEO at Mullen Lintas
People Spotting

Vikas Mehta moves on from Mullen Lintas

Mehta returned to India as group CMO for MullenLowe Lintas Group in 2013.
Advertising

Mullen Lintas to lend its creative expertise to Karur Vysya Bank

The account will be handled out of the agency's Bangalore office.
Advertising

Mullen Lintas wins the creative mandate for Marico’s Saffola portfolio

Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio.
Advertising

HONOR ropes in Mullen Lintas as its new creative agency

Advertising

Mullen Lintas wins the creative mandate of Zee Media