The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.

He clarified that the ads were shot on October 13, 2021, and will air till the end of next month.

The ad caught people’s attention during the World Cup match between India and Australia on October 8, 2023.

Says he will contribute the entire endorsement fee towards a healthy cause.

Does endorsing a brand near to its sibling pan masala brand, affect his brand image?