Results for 'Vistara'

Marketing

Vistara merges into Air India; how will the ailing legacy carrier plan its rebirth?

The union makes Air India the country's leading domestic and international carrier with 218 birds in the sky.
Marketing

Tata Sons, Singapore Airlines announce merger of Air India-Vistara

This will create an enlarged Air India group, comprising Air India, Air India Express, AirAsia India and Vistara.
Advertising

Vistara ramping up frequency on international routes

The airline recently became the second-largest domestic operator by market size.
Marketing

Shyft, partners with Vistara to launch in-flight wellness content series ‘feel the pause’

Shyft will curate exclusive in-flight wellness content to help Vistara flyers relax their body & mind, improve sleep and aid work.
Advertising

Vistara flies the ASMR route with new musical ad campaign

The ad is a part of a 360-degree multi-touchpoint campaign, titled #TheSoundtrackOfTravel.
Marketing

Vistara CEO apologises for fall in service standards in email to fliers

Vinod Kannan promises to fix problems on "war footing". Will this PR effort delight patrons?
Advertising

Vistara takes the glass-half-full approach in a new spot

Folks have begun to travel again between Covid waves and lockdown, the airline says it’s ready to fly you whenever you're ready.
Advertising

Vistara shows safety instructions through yoga poses in a riveting 'Incredible Indiaish' ad

The brief was to make a safety video in a manner that makes their consumers see, absorb, and engage says FCB India's Surjo Dutt.
People Spotting

Vistara appoints Deepti Sampat as VP Marketing

Sampat was VP Market Engagement at Stellr India.
Digital

Twitter - Vistara Lessons: Delete or Defend?