Republic Day campaigns that captured the heart of a varied India.

The carrier commissioned a flight, replete with the movie's aesthetics, from Delhi to Goa.

The commission also approved the acquisition of certain shareholding by Singapore Airlines in Air India on September 1.

The airline, serviced by McCann, is undergoing a complete identity overhaul. Under Tata’s monetary charisma, will the brand retain its lost glory?

In December 2022, Tata Group announced that Vistara will be merged with Air India.

The union makes Air India the country's leading domestic and international carrier with 218 birds in the sky.

This will create an enlarged Air India group, comprising Air India, Air India Express, AirAsia India and Vistara.

The airline recently became the second-largest domestic operator by market size.

Shyft will curate exclusive in-flight wellness content to help Vistara flyers relax their body & mind, improve sleep and aid work.

The ad is a part of a 360-degree multi-touchpoint campaign, titled #TheSoundtrackOfTravel.