Results for 'Vistara'

Marketing Initiative

Top Republic Day campaigns in 2024

Republic Day campaigns that captured the heart of a varied India.

After Starbucks, Maybelline New York, and Tinder, it is Vistara’s turn to collab with Netflix’s The Archies

The carrier commissioned a flight, replete with the movie's aesthetics, from Delhi to Goa.

CCI approves merger of Vistara into Air India

The commission also approved the acquisition of certain shareholding by Singapore Airlines in Air India on September 1.

Can Air India’s rebranding exercise revitalise its legacy of yore?

The airline, serviced by McCann, is undergoing a complete identity overhaul. Under Tata’s monetary charisma, will the brand retain its lost glory?

Air India to discontinue Vistara after merger

In December 2022, Tata Group announced that Vistara will be merged with Air India.

Vistara merges into Air India; how will the ailing legacy carrier plan its rebirth?

The union makes Air India the country's leading domestic and international carrier with 218 birds in the sky.

Tata Sons, Singapore Airlines announce merger of Air India-Vistara

This will create an enlarged Air India group, comprising Air India, Air India Express, AirAsia India and Vistara.

Vistara ramping up frequency on international routes

The airline recently became the second-largest domestic operator by market size.

Shyft, partners with Vistara to launch in-flight wellness content series ‘feel the pause’

Shyft will curate exclusive in-flight wellness content to help Vistara flyers relax their body & mind, improve sleep and aid work.

Vistara flies the ASMR route with new musical ad campaign

The ad is a part of a 360-degree multi-touchpoint campaign, titled #TheSoundtrackOfTravel.