It’s the fourth edition of the smartphone brand’s ‘Switch Off’ campaign.

The campaign ran for 30 days across Delhi, Gurugram, Noida, Bengaluru, Hyderabad, Chennai, Mumbai and Pune.

74% parents confess that excessive use of smartphones has hurt their relationship with their kids, reveals vivo-SwitchOff 3.0 report.

Dentsu Impact has conceptualised the film, and the background score has been curated by music director and playback singer Aman Pant.

The concept of the #SmileWalaDiya is a simple reminder to all of us that all it takes is a smile to make Diwali meaningful and delightful.

The company’s director of brand strategy says that in the below 30k segment, Vivo is number one in the offline sector, whereas in the offline plus online mix, it is number two in India.

This new year, vivo encourages you to switch your phone off for a day and spend time with your loved ones.

The campaign is conceptualized by Autumn Grey.