Results for 'VIVO IPL'


Tata Group extends IPL title sponsorship rights till 2028 for Rs 2,500 cr

The amount is said to be the ‘highest-ever sponsorship amount in the history of the league’.

IPL 2021: TV or Streaming? That's the question advertisers are asking

OTT's premium audience is tempting but paid subscribers and the lack of third party measurement are factors marketers have to grapple with.

Vivo IPL all set for April run; broadcasters seeking higher ad rates, more brands keen to advertise

BCCI has announced that the next edition of the T-20 tournament will be played in India between April 9 and May 30, 2021.
Points of View

Vivo without cricket and IPL: Will its equity falter?

Dream11 has bagged title sponsorship for IPL 2020 for Rs. 222 crore. Will this hiccough in Vivo’s 5-year association with the tournament hurt its brand value?

Odd or Even? Rohit Sharma joins the fan banter around VIVO IPL season 13

The fan banter which inspired the #KhelBolega campaign was launched by Star Sports in tandem with the BCCI recently.
Brands and Sports marketing

How sports associations are elevating emerging start-ups & companies

Here’s what makes Cricket the preferred choice of emerging start-ups while indulging in sports sponsorships.

YuppTV acquires the broadcast rights for VIVO IPL 2019 for Australia, Continental Europe, and South East Asia


Mobile e-sport tournaments to grow: GroupM

Guest Article

Why Vivo IPL is a key digital media opportunity


afaqs! Creative Showcase: Sony Max: For a united and happy India