Results for 'VMLY&R India'

Marketing

Sampling gets a digital makeover in the era of e-commerce

Here are a few new-age sampling techniques that marketers are using to push products into consumers' shopping carts.
Marketing

What do large FMCG brands have to gain from going D2C?

ITC, Nestle, Dabur, HUL and Colgate have launched D2C platforms recently. Can these channels bring in sizable sales?
Advertising

Pooja Jauhari resigns as CEO of VMLY&R India

Saurabh Saksena, president of Red Fuse Communications, will take over the position after she has stepped down.
Advertising

VMLY&R India’s Mukund Olety on how the award-winning Maxx Flash’s Killer Pack was conceived

The agency designed a packaging for mosquito coils - which would kill mosquitos when thrown away. The entry won a Grand Prix at Cannes Lions 2022.
Advertising

Dentsu Webchutney and VMLY&R Mumbai bring home Pencils on Day 2 of D&AD Awards

There were a total of 4 Pencils awarded on the second day of the awards.
People Spotting

VMLY&R India brings in Rajshekar Patil as Executive Creative Director

Rajshekar’s last assignment was with Publicis Worldwide India as ECD.
People Spotting

VMLY&R India appoints Mukund Olety as Chief Creative Officer

His last assignment was with BBDO China as Group Creative Director.
Advertising

Geometry joins VMLY&R to create leading global commerce business

VMLY&R COMMERCE becomes WPP’s new end-to-end Creative Commerce Company.
Advertising

The Glitch joins VMLY&R’s Global Network

The Glitch's senior leaders, CEO Pooja Jauhari, Co-Founder & CCO, Rohit Raj, and Co-Founder Varun Duggirala will now report into Tripti Lochan, Co-CEO of VMLY&R Asia
Guest Article

Game Over: Shallow dive into the PUBG sub-culture

"The exclusivity and borderline anti-societal existence gave PUBG inhabitants a sense of community, identity, tribal loyalty," writes Anil Nair.