The new entity will be guided by renowned artist and producer Ikky, who has come onboard as creative director.

The partnership endeavours to amplify Warner Music India’s reach in the country, leveraging JioTV’s extensive user base.

This investment will help deliver Warner Music India’s strategy of having a leading presence in the entertainment sector across the whole country.

Warner Music India to distribute two iconic soundtrack albums from Vishesh Films.

The label will feature artists from across the length and breadth of the country.

Aim at building focus through acquisition, artist management and much more.

The account will be handled from the Tonic Worldwide's Mumbai office.