Results for 'Whatsapp'

Advertising

WhatsApp does a Snap; new feature makes photos and videos disappear once opened 

BBDO India illustrates this feature through Ajju, who’s trying to move on after a breakup.
Advertising

WhatsApp’s new ad underlines its commitment to user privacy

The ad portrays a Tamil-speaking family’s efforts to make their Assamese daughter-in-law feel more at home.
Marketing

WhatsApp is the latest company to introduce vaccine booking on its platform

With the help of a chatbot, users can now book a vaccination slot by sending a message and then entering the OTP on WhatsApp.
Advertising

Whatsapp's new ad campaign highlights privacy when messaging

The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio.
Advertising

WhatsApp tries to soothe privacy concerns with a new global campaign 

‘Message Privately’ focuses on the importance of keeping messages on the app, private.
Media

WhatsApp gives users option to view and reread policy updates amid privacy backlash

A blog post tries to defend the end-to-end encryption of messages and reinforce the company’s commitment to protecting people’s privacy and security.
Social Media

WhatsApp introduces new security feature for linking devices

The new security feature will provide protection when users link their WhatsApp accounts to a computer.
Points of View

As users ponder shifting to Signal, Telegram, what can WhatsApp do to restore trust?

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?
Interviews

Meet the brain behind the viral 'Signal' posters that people mistook for an official ad

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.
Advertising

WhatsApp takes out front page ads to reassure users about privacy policy

'WhatsApp protects and respects your privacy' - reads the copy of the full page ads that appeared in leading national newspapers.