There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.

'WhatsApp protects and respects your privacy' - reads the copy of the full page ads that appeared in leading national newspapers.

Brands took the opportunity to pun on 'Signal' and 'WhatsApp' in their own unique ways.

An official blog post stresses that WhatsApp can’t view private messages or listen to calls, and neither can Facebook.

WhatsApp has been in the news recently because of an update to its terms and conditions. But what does it mean for users and rivals alike?

The mailer is a satirical take on conversations between the marketing team and the rest of the company.

The app is looking to expand ways for people to check out available products and make purchases right from a chat.

WhatsApp has got the official nod from the NPCI to enable payments. What are the implications for the digital payment space?

Two TVCs were released by the brand over the weekend. We spoke to Avinash Pant, marketing director, Facebook India, about the ideation.