Results for 'Whatsapp'


WhatsApp's COVID era ads emphasise privacy and staying connected

Two TVCs were released by the brand over the weekend. We spoke to Avinash Pant, marketing director, Facebook India, about the ideation.
Social Media

Facebook acquires GIPHY for $400 million

The GIF maker joins Facebook's Instagram team. As of now, users can use a limited library GIPHY GIFs in stories and DMs.

Domestic abuse: The hidden reality of locked-down India

A film by Wunderman Thompson India highlights this dark aspect, as the NCW registered most cases for the year, in April, when the country was under complete lockdown.

BBH India takes on hate forwards in new digital film

Made by independent director Kunal Sawant, the digital film addresses hate forwards on WhatsApp after the Tablighi Jamaat event in Delhi

#ARM Worldwide along with Huami’s Amazfit launched Whatsapp Helpline

Launched dedicated Whatsapp support (+91-85954 38550) line for government authorities in need.
Social Media

Facebook's ad revenue affected by the Coronavirus outbreak

Facebook published a blog post on keeping services stable and reliable during the global Coronavirus pandemic - along with a footnote on ad revenue.

WhatsApp embraces the dark side

The messaging app has introduced a dark mode for iOS, Android devices.

"We have spent zero dollars on marketing": Sandeep Patil, Truecaller

Truecaller recently turned profitable and now has 150 million users in India
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.
Social Media

The change in Facebook's logo is more than just visual

Design experts weigh in on the nuances of Facebook's new logo…