BBDO India illustrates this feature through Ajju, who’s trying to move on after a breakup.

The ad portrays a Tamil-speaking family’s efforts to make their Assamese daughter-in-law feel more at home.

With the help of a chatbot, users can now book a vaccination slot by sending a message and then entering the OTP on WhatsApp.

The campaign will be live across Facebook, Instagram, TV, Digital, OOH and Radio.

‘Message Privately’ focuses on the importance of keeping messages on the app, private.

A blog post tries to defend the end-to-end encryption of messages and reinforce the company’s commitment to protecting people’s privacy and security.

The new security feature will provide protection when users link their WhatsApp accounts to a computer.

There’s anecdotal evidence of a possible mass exodus from WhatsApp to other messaging apps. What should WhatsApp do? And what role will advertising play?

Guess what? Ramkumar G is a B-school student who created this Signal poster to counter WhatsApp's official print ads.

'WhatsApp protects and respects your privacy' - reads the copy of the full page ads that appeared in leading national newspapers.