The agency will be responsible for revamping the brand's creative outlook and communication strategy.

Nikita Roy, Yash Ghorecha, and Aditi Bogarram have been elevated as Design Leads.

The agency will be responsible for the brand's online and offline communications, including social media, celebrity campaigns, and e-commerce.

Yellow will be responsible for the brand's creative, social media, brand identity, and building a packaging experience.

The Mumbai-based agency will work towards building the brand’s presence online with a redefined content and creative approach.