Results for 'YouTube'

OTT Streaming

Streamers take a pause to serve ads; will brands play along?

OTT platforms are now offering advertisers the opportunity to show ads when a viewer pauses the content.
Obituary

Former YouTube CEO Susan Wojcicki passes away after two-year battle with cancer

Google CEO Sundar Pichai shared a heartfelt message on X about the passing of his close friend Wojcicki, after a two-year battle with cancer.
Advertising

YouTube's Connected TV views quadruple in India, CEO announces at Brandcast

YouTube Brandcast is an annual event where the company showcases its offerings to advertisers and marketers.
Digital

Pause Ads, Branded QR Codes & Stickers: YouTube announces new ad formats for CTV and Shorts

The video streaming and sharing platform introduced the new ad format at its latest Brandcast India event in Delhi.
Digital

YouTube is experimenting with picture-in-picture ads for live streaming

YouTube has stated that the new ad format will be available on selected live streams within the app.
Digital

YouTube rolls out early access to new experimental features for Premium members

Earlier this year, YouTube surpassed over 100 million global subscribers for its Music and Premium services.
Digital

Amazon, Meta, Reddit, YouTube: A look at announcements made by tech companies at Cannes Lions 2024

Agencies such as Omnicom and WPP have also formed strategic partnerships to create content and make businesses easier.
Digital

IAS extends Brand Safety and Suitability metrics to YouTube's Performance Max and Demand Gen campaigns

Global advertisers can now use IAS brand safety for YouTube’s Performance Max and Demand Gen, as part of Total Media Quality.
Advertising

BJP’s political ads have influenced 61% of urban Indians to cast a vote to them: YouGov Report

YouTube tops the list of places where people have seen political ads, followed by TV.
Guest Article

YouTube ads on kids channels raise concerns for advertisers: The rising need for transparency

Our guest author dives into the complexities of ad transparency as YouTube ads for adults infiltrate children's channels, sparking concerns for brand safety.