Some of the said tools include IGTV ads and badges on Live Videos.

Facebook, Instagram, Snapchat, Tinder, and Spotify are running in-feed ads on TikTok, which is seeing more users on the platform since lockdown began.

YouTube star CarryMinati uploaded a roast video in response to popular TikToker Amir Siddiqui's IGTV video that made several accusations against YouTubers

As per the Vidooly report, 'Airtel Number Online Recharge Kaise Kare' bagged the top spot, followed by Asian Paints' 'Har Ghar Kuch Kehta Hai'

With brands loving both platforms and creators from both sides taking shots at each other, here's how it all unfolded.

The report studies the impact of COVID-19 on content consumption trends over YouTube, Facebook and Instagram in Q1’2020.

... from tutorials to curated artwork, these brands are igniting the artist in everybody, one social media post at a time.

As per the Vidooly report, the top spot was bagged by OPPO Reno3 Pro's 'Clear In Every Shot', followed by OPPO's 'Inspired By Vibrant India'

...because YouTube is reportedly working on its short-form video app 'Shorts' to take on TikTok and its surging popularity

The campaign was planned and executed digitally by WATConsult, the hybrid digital agency from the house of Dentsu Aegis Network (DAN) India.