It talks about the challenges YouTube faces, and also references multiple trends – including Yashraj Mukhate’s ‘Tuada kutta Tommy…’ remix.

Content creators are promoting Netflix content with different video properties on its YouTube channel. A deep dive into the OTT platform's YouTube play.

YouTube watch time jumped 45% in July this year, with regional language content being one of the strongest drivers of this growth.

It was the perfect opportunity for brands to let off some steam.

The ad format is designed to connect a brand with audiences in engaged and ambient listening on YouTube.

As per the Vidooly report, #BeTheInfinite featuring MS Dhoni by OPPO bagged the top spot, followed by 'Kiska hai??' by Mi TV and 'Capture Sharper, Charge Faster' by realme.

As per the Vidooly report, Google India-initiated national anthem ‘Sounds of India’, which was released on the 74th Independence Day, bagged the top spot.

It's the first time we've seen an OTT platform tout its YouTube channel on YouTube.

In a first, IPG Mediabrands has released a Media Responsibility Audit of the different social platforms.

A series of three love stories titled 'Butterflies' prominently feature Mondelez's Cadbury Silk chocolate in the storyline.