What will it take for gold to become as common as groceries in the world of e-commerce?

Titan recently tied up with Flipkart to retail a range of Sonata - 'Epic by Sonata' - watches priced at Rs 499. A quick chat with Sonata’s marketing head.

A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agency's positioning

The e-grocery segment is among the busiest and most competitive spaces today. Pawan Sarda discusses brand Big Bazaar.

A chat with the VP and global head - marketing communication and design, Rebel Foods.

The brand’s VP, marketing talks about the new advertising campaign, entry into the adult bathing soap segment, and more.

That’s what we asked a bunch of senior creative executives. Read on to know their take on the media strategy these brands ought to take.

Out with its first ad campaign – 4 years after its launch – Tata Group’s StarQuik is the latest e-grocer on the block. An interview with its co-founders, Gaurav Juneja and K Radhakrishnan. 

A chat with marketing heads of air cooler brands about the present day landscape – and future trends for the segment.

Can the ‘social audio’ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.