Media Partner Asia (MPA) in its latest report on IPL predicted that the digital ad revenue of the tournament will surpass that of television in 2023.

The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.

SMART Bazaar is taking a proactive approach to addressing the needs of people with disabilities ensuring that everyone can participate in and enjoy cultural celebrations like Holi.

Nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms and impact sports viewership? What’s the implication for advertisers?

Shaving Se Snan Tak campaign by Vi-John encouraged devotees to get a shave along with the holy dip during the Magh mela festival at Sangam, Prayagraj.

The film #23in23 made a case for Indian Sign Language to be officially recognized as the 23rd language in 2023.

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.

When you’re passionate about fitness in every aspect of your life - your routines, social circles and especially your wardrobe reflects it.

After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.

Mahindra refreshes its purpose of RISE through a beautiful film with a conviction that ‘only when we enable others to rise, will we rise’.