Shantanu Pandey

Stories by 'Shantanu Pandey'

Marketing Initiative

JioCinema to dominate IPL 2023 ad sales revenue, as digital takes a 60% share: Media Partners Asia report

Media Partner Asia (MPA) in its latest report on IPL predicted that the digital ad revenue of the tournament will surpass that of television in 2023.

Consumer journey today doesn't end with the purchase: Hindware’s Charu Malhotra

The seasoned marketer takes us through her approach to new-age marketing and the necessary tools to drive it.
Marketing Initiative

SMART Bazaar promotes diversity and inclusion with its innovative pichkari for Holi celebrations

SMART Bazaar is taking a proactive approach to addressing the needs of people with disabilities ensuring that everyone can participate in and enjoy cultural celebrations like Holi.
Marketing Initiative

Connected TVs and IPL 2023 – A Win-Win for viewers and advertisers

Nearly all the new TV sets being bought now can connect to the internet. Will this pressure OTT platforms and impact sports viewership? What’s the implication for advertisers?
Marketing Initiative

How Vi-John, India's no 1 shaving cream leveraged one of the largest religious gatherings in the world to solve devotees shaving concerns

Shaving Se Snan Tak campaign by Vi-John encouraged devotees to get a shave along with the holy dip during the Magh mela festival at Sangam, Prayagraj.
Marketing Initiative

Axis Bank’s latest heart-warming campaign represents one language that is yet to get its due

The film #23in23 made a case for Indian Sign Language to be officially recognized as the 23rd language in 2023.
Marketing Initiative

Tata Motors takes a step forward in safer, smarter and greener commercial mobility solutions

The Auto Expo 2023 had been the talk of the town. Several exciting showcases blew away everyone’s mind, here are the key highlights from the TATA Motors Pavilion.
Marketing Initiative

Sports innerwear brand TRYB, launches first of its kind athletic underwear for men

When you’re passionate about fitness in every aspect of your life - your routines, social circles and especially your wardrobe reflects it.
Marketing Initiative

“How Seagram’s Imperial Blue Packaged Drinking Water, COLORS and Wavemaker India came together for an impactful New Year’s campaign”

After the massive success of the Holi and Diwali campaigns last year, trailblazers collaborated again, but this time with a technical twist.
Marketing Initiative

Mahindra launches new campaign #TogetherWeRise to promote a better future and rise for a more equal world

Mahindra refreshes its purpose of RISE through a beautiful film with a conviction that ‘only when we enable others to rise, will we rise’.