Shantanu Pandey

Stories by 'Shantanu Pandey'

Marketing Initiative

How PUMA India brought thousands of Virat Kohli fans together to pay a unique Birthday Tribute

Leading sports brand, PUMA India created a massive 20ft face mural of the iconic Indian cricketer by using 5000 red cricket balls at Mumbai’s Carter Road Amphitheater.
Marketing Initiative

How Hindware helped millions of girls get back to School through its ‘Build a Toilet, Build her Future’ Campaign

Launched back in November 2020 on World Toilet Day, the ‘Build A Toilet, Build Her Future campaign, reiterates its commitment to promoting good health and hygiene.
Marketing Initiative

BoroPlus kicks off its winter campaign with Bollywood's most versatile actor Akshay Kumar

The campaign comes as winter is set in parts of the country. Part of the BoroPlus portfolio lends itself well to the season.
Marketing Initiative

Perfetti Van Melle India's Center fruit launches 'Gully Ka World Cup' campaign in a quirky manner

Center Fruit’s new advert weaves the brand proposition in a similar slice-of-life scenario.
Marketing Initiative

How Coca-Cola Encouraged People to Celebrate This Diwali Together Through Their Innovative Campaign

Coca-Cola India rolled out a technological product innovation - a ‘locked’ Coke, a limited-edition beverage bottle for the festive season.
Marketing Initiative

Heineken® Silver’s Smoothest Mega Party made us reimagine brand launches. Find out how!

UB Tower, Bengaluru was lit last weekend witnessing the grand launch of Heineken® Silver with an immersive experience curated with the best of technology, music, and immersive gaming experiences.
Marketing Initiative

What does disappearance of your favourite digital stars have to do with Heineken® Silver? Let’s find out

Internet all over India is shocked by the disappearances of its stars. And it has something to do with Heineken® Silver.
Marketing Initiative

ITC Bingo! Tedhe Medhe Rolls Out Scan and Play Contest for West Bengal Football Lovers

With Bingo! Tedhe Medhe you can scan a QR code, play online football, score high and stand a chance to win exciting prizes.
Marketing Initiative

Cipla shows that it is more than a pill company with the #InhalersHainSahi campaign

Speaking to today’s ‘reel’ generation Cipla gets creative with a reel challenge to broaden the awareness of asthma and inhalers.
Marketing Initiative

How Flipkart’s Big Billion Day Sale helped the Nation upgrade like never before

Big Billion Day an eight-day long sale drove high engagement and awareness through the #UpgradeTohBantaHain campaign.