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Shivaji Dasgupta
Stories by 'Shivaji Dasgupta'
By
Shivaji Dasgupta
Guest Article
The crush of civilisations
Our guest author writes about the unification of two unconnected worldviews — of Saraswaji Puja and Valentine's Day— emanating from diverse cultural mores.
By
Shivaji Dasgupta
Guest Article
How nostalgia is no longer authentic
Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.
By
Shivaji Dasgupta
Guest Article
Why Brand Gandhi is both timeless and timely
Our guest author, Shivaji Dasgupta, says modern brand leaders must indulge in a refresher course on Brand Gandhi.
By
Shivaji Dasgupta
Guest Article
Will Experience Alliances be the future of consumption?
Our guest author makes a case for brands to use behaviour insights to offer experience alliances.
By
Shivaji Dasgupta
Guest Article
Why brands in India must fall in love with the vernacular
Our guest author makes a case for brands to speak to consumers in their respective regional languages.
By
Shivaji Dasgupta
Guest Article
Flyers to be spoilt for choice again
With the launch of Akasa Air and the return of Jet Airways, India's airline sector is set for a reset, says our guest author.
By
Shivaji Dasgupta
Guest Article
Can ad agencies hold off on selling fads?
Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
By
Shivaji Dasgupta
Guest Article
From Ray, the genius, to Ray, the brand
A pitch to build a brand around iconic filmmaker Satyajit Ray.