Shivaji Dasgupta

Stories by 'Shivaji Dasgupta'

Guest Article

Will Experience Alliances be the future of consumption?

Our guest author makes a case for brands to use behaviour insights to offer experience alliances.
Guest Article

Why brands in India must fall in love with the vernacular

Our guest author makes a case for brands to speak to consumers in their respective regional languages.
Guest Article

Flyers to be spoilt for choice again

With the launch of Akasa Air and the return of Jet Airways, India's airline sector is set for a reset, says our guest author.
Guest Article

Can ad agencies hold off on selling fads?

Our guest author says that ads will continue to pamper fads, but some intelligent self-regulation will be loved by society at large.
Guest Article

From Ray, the genius, to Ray, the brand

A pitch to build a brand around iconic filmmaker Satyajit Ray.