Yash Bhatia

Yash Bhatia

Email: yash.bhatia@afaqs.com

Yash Bhatia serves as a correspondent at afaqs!, where he crafts narratives centred around marketing, advertising, and social media trends, with a distinct emphasis on the dynamic startup ecosystem. In his perspective, he believes that any subject has the potential to transform into a compelling story when viewed through the right lens.

Stories by 'Yash Bhatia'

Marketing

How Dabur is banking on brand heritage and trust to market its new Odomos vaporiser

Head of marketing Sanath Pulikkal highlights the company's vision for redefining mosquito protection in homes.
Advertising

Standup comedian Rahul Subramanian uncovers Amazon’s #TheUnconventionals

According to Amazon, the goal of the campaign is to highlight the diverse range of roles within the organisation.
Marketing

ENO turns on-the-go chewy saviour against acidity woes

Kishlay Seth, the category lead, elaborates on the product's availability in the market across three different SKUs: a single pillow pouch, a pack of 10, and a pack of 30.
Advertising

Rasna’s move to become an all-round family drink finds a spot on JioCinema for IPL 2024

With 60% of consumers being adults, its new spot stars a celeb with a pan-India presence.
Advertising

We refrain from portraying celebrities as caricatures: Vikrant Mudaliar, CMO, Dream11

With its IPL campaign, the brand wants to increase its geographical footprint and says it has seen an 80% Y-o-Y growth in female users.
Media

Will 2024 be the year of Connected TV advertising?

Experts highlight CTV's transformative impact amid major events like elections and IPL, forecasting a significant shift in advertising strategies.
Marketing

Why has redBus avoided the advertising route on IPL post-2019?

Pallavi Chopra, CMO of redBus, discusses forgoing a partnership with IPL 2024, hyperlocal marketing strategies and shifts in media mix post-COVID.
Influencer Marketing

RCB, RR, LSG and more teams forge partnerships with influencers to score off the field ahead of Tata IPL 2024

The IPL cricket teams have joined forces with influencers like Danish Sait, Shubham Gaur, and Taran Singh to boost fan engagement.
Marketing

Heat maps to eye-level shelving: Supermarkets innovate to drive spending

Experts reveal strategic placement strategies of products to boost visibility and spur impulse purchases, tailored for modern customers.
Marketing

Singapore Tourism Board’s Bollywood and food integrations to revive footfall from India

The primary goal of STB is to drive the recovery of visitor arrivals to pre-COVID levels, Markus Tan, regional director of India said.