Yash Bhatia

Yash Bhatia

Email: yash.bhatia@afaqs.com

Yash Bhatia serves as a correspondent at afaqs!, where he crafts narratives centred around marketing, advertising, and social media trends, with a distinct emphasis on the dynamic startup ecosystem. In his perspective, he believes that any subject has the potential to transform into a compelling story when viewed through the right lens.

Stories by 'Yash Bhatia'

Gaming and e-Sports

Run Jetha Run, Eat Goli Eat: Inside TMKOC's gaming universe

Neela Mediatech’s Asit Kumarr Modi explains the strategy behind TMKOC's foray into gaming, e-commerce and animation.
Advertising

A Bold Moonshot: All you need to know about Bold Care's debut ad starring Ranveer Singh and Johnny Sins

The ad, conceptualised by Moonshot, the ad agency led by Tanmay Bhat aims to promote awareness of men’s sexual health issues.
Advertising

Swiggy's Valentine's Day campaign doubles as app tutorial for older generation

Folks from Swiggy and Talented discuss the Valentine's Day ad film, detailing the journey, challenges, and strategic approach.
Marketing

Why is Parle-G not in the mix for desi milkshakes and cheesecakes?

Mayank Shah, VP-marketing, explains why Parle-G desserts are missing from Indian menus unlike Oreo Milkshake and Lotus Biscoff Cheesecake.
Advertising

Genius to Goodness: A new generation of messaging for Parle-G

Mayank Shah, VP-marketing, Parle Products and Vinod Kunj, managing director, Thought Blurb speak about the campaign, challenges, TG, media mix and more.
Advertising

Why Hyundai opted for a Bollywood-style action campaign with SRK and Deepika for the new Creta

Virat Khullar, AVP and vertical head, marketing, HMIL shares the strategy behind the campaign, TG, media mix and more.
Marketing

IKEA has given the furniture category a fillip: Kushal Budhia, chief category officer, Pepperfry

He discusses marketing strategy, future plans, the competitive landscape, and more.
Advertising

As long as fantasy apps promote talent and provide expertise, we’re okay with it: Rajeev Shukla, vice president, BCCI

In an interview with Samdish Bhatia on ‘UNFILTERED by Samdish’, Shukla shared his viewpoint on BCCI's association with fantasy gaming apps.
Advertising

OPPO’s director of marketing communications decodes ‘Wake Up Sid’ campaign for Reno11 series launch

Karan Dua delves into the rationale behind OPPO's #SidWakesUp campaign, featuring the iconic Wake Up Sid cast.
Advertising

When celebrity shout-outs stray from wishes for fans to corporate promos

Your favourite celebrity might want to wish you a happy birthday and end up promoting a brand instead. Here’s how.