Yash Bhatia

Yash Bhatia

Email: yash.bhatia@afaqs.com

Yash Bhatia serves as a correspondent at afaqs!, where he crafts narratives centred around marketing, advertising, and social media trends, with a distinct emphasis on the dynamic startup ecosystem. In his perspective, he believes that any subject has the potential to transform into a compelling story when viewed through the right lens.

Stories by 'Yash Bhatia'

Marketing

Birla Opus paints up the competition with 5% lower pricing and Rs 10,000 cr investment

Head of marketing Inderpreet Singh shares insights on pricing strategy, home painting services, the ad campaign, and more.
Advertising

Jaipur Rugs transforms tennis court into 'The Court of Carpets' in its campaign ft. Rohan Bopanna

The campaign stages a match between a village team of weavers-turned-tennis players and Bopanna.
Advertising

Non-committals out, real matches in: Shaadi.com bets on long-term commitment

Adhish Zaveri, VP - marketing shares strategy behind campaign, insights behind the launch of its new offering and more.
Advertising

Zomato takes a bold step with a comedic roast show to celebrate its 16th birthday

In the clip, Raina is seen using explicit language and wearing a Swiggy T-shirt.
Advertising

Wakefit ropes in international stars to break through clutter

While Indian mattress companies typically feature Indian celebrities in their campaigns, Wakefit opted for David Warner. Phalguni Aneja, brand head, explains why.
Marketing

South & West gazing DS Group sets 10% of budget to ads, aiming for Rs 5,000 crore in confectionery biz

The brand sees potential in Rajnigandha Silver Pearls and Pass Pass, Jyotiroop Barua, business head of confectionery told us.
Advertising

Will MIB's self-declaration clarification bring relief for the industry?

The new order requires advertisers and ad agencies in the food and health sectors to upload self-declaration certificates. Industry experts share their opinions.
Marketing

T20WC: Will India's MVP bowlers get same brand love as batters?

Experts discuss the reasons why batsmen dominate in brand endorsements, despite notable achievements by bowlers.
Brands

Token pride vs. true support: Are brands really standing with India's LGBTQIA+ community?

A lot more can be done in the advertising and marketing industry for the LGBTQIA+ community, say industry leaders.
Marketing

HoABL takes Ayodhya global; Amitabh Bachchan was a customer before becoming ambassador

The chief growth officer explains the rationale behind marketing the project in Dubai, New York, and Delhi, reveals TG, and more.