Yash Bhatia

Yash Bhatia

Stories by 'Yash Bhatia'


Apple’s ‘Shot on iPhone’ campaign receives a cinematic makeover

Director Vishal Bharadwaj shot a 30-minute short film ‘Fursat’ using the iPhone 14 Pro.

Beyond Snack of ‘Shark Tank’ fame wants consumers in Tier-1 cities to go bananas

Co-founder Manas Madhu talks about Beyond Snack’s maiden campaign, popularity after ‘Shark Tank’ and rivals.

smallcase witnesses 2x surge in users after Shark Tank every episode airs

The fintech brand takes a humorous approach in its new ad campaign. VP, marketing Aniket Thakkar talks about the campaign, Shark Tank association and more.

Shaadi.com pitches itself as a dating platform for ‘desis’ in the US, UK, Canada and UAE

Adhish Zaveri, AVP – marketing, Shaadi.com, talks about global positioning, new campaign, and how the founder’s appearance in ‘Shark Tank’ has aided the matrimonial platform.

Shark Tank snub earns Recode Studios an additional Rs 5 crore worth of business

Co-founder Dheeraj Bansal reveals the aftermath of that episode.

Community building: the why and how to

Community is a strong brand asset. Several brands are already experimenting with this concept that can increase loyalty, lower marketing costs and become a revenue-generating channel.
Points of View

Vim Black for Men: A weak attempt at purpose-driven advertising?

The limited-edition Vim Black aims to make dishwashing easy for men so as to help them brag more.

Luminary is looking to create stories from India: Akhila Shankar, director - international

US-headquartered podcasting platform Luminary has arrived in India with two shows. It plans to develop listenership for its subscription-only content in the country.