Vinay Kanchan

Stories by 'Vinay Kanchan'

Guest Article

What GOAT conversations reveal about the herd

This July, fans are enjoying a sporting feast.
Guest Article

When Sunil Chhetri scored for the cause of social media

Our guest author recalls Sunil Chhetri's impactful 2018 social media plea that demonstrated the power of authentic, direct communication.
Guest Article

Some early Power Plays from the IPL

Our guest author delves into the IPL's multifaceted impact, from strategic gameplay to brand evolution, revealing insights beyond the cricketing spectacle.
Guest Article

Qs to ask at Y-end

Our guest author encourages brands to delve into humility and rivalry-inspired growth for more insightful year-end reviews.
Guest Article

Why strategy should always be child’s play

Our guest author explores how adopting a child-like mindset can influence strategic thinking.
Guest Article

Is this the era of WSP - who is saying the proposition?

It seems so, at least if an average sampling of commercials during an IPL telecast, is anything to go by.
Guest Article

Serious branding lessons from ‘The Joker’

There’s so much that marketers and brand custodians can borrow from Novak Djokovic’s exploits, says our guest author.
Guest Article

Branding lessons with 'Big B'

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.
Guest Article

EPL: Exclusive Precious Lessons in Branding

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.
Guest Article

The light of branding insights from 'The Dark Knight'

Batman has risen once again to protect Gotham City. Here's what the character's journey can teach brand marketers.