Vinay Kanchan

Stories by 'Vinay Kanchan'

Guest Article

Branding lessons with 'Big B'

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.
Guest Article

EPL: Exclusive Precious Lessons in Branding

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.
Guest Article

The light of branding insights from 'The Dark Knight'

Batman has risen once again to protect Gotham City. Here's what the character's journey can teach brand marketers.
Advertising

Breaking the chains of female typecasting

Despite the progress in the 21st century, the portrayal of women in Indian advertising still leaves much to be desired.
Guest Article

Branding darshans from Lord Ganesha

Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.
Guest Article

Turning down the volume

The author talks about the lack of middle ground in most aspects of our lives these days.
Guest Article

When Hari met Solly...

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Guest Article

Why good branding needs bad villains...

About good brands taking on the bad and ugly.
Guest Article

I have a joke on brand communication…

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
Guest Article

Lord Krishna and the art of account planning

Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...