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Vinay Kanchan
Stories by 'Vinay Kanchan'
By
Vinay Kanchan
Guest Article
Branding lessons with 'Big B'
Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.
By
Vinay Kanchan
Guest Article
EPL: Exclusive Precious Lessons in Branding
Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.
By
Vinay Kanchan
Guest Article
The light of branding insights from 'The Dark Knight'
Batman has risen once again to protect Gotham City. Here's what the character's journey can teach brand marketers.
By
Vinay Kanchan
Advertising
Breaking the chains of female typecasting
Despite the progress in the 21st century, the portrayal of women in Indian advertising still leaves much to be desired.
By
Vinay Kanchan
Guest Article
Branding darshans from Lord Ganesha
Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.
By
Vinay Kanchan
Guest Article
Turning down the volume
The author talks about the lack of middle ground in most aspects of our lives these days.
By
Vinay Kanchan
Guest Article
When Hari met Solly...
With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
By
Vinay Kanchan
Guest Article
Why good branding needs bad villains...
About good brands taking on the bad and ugly.
By
Vinay Kanchan
Guest Article
I have a joke on brand communication…
… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
By
Vinay Kanchan
Guest Article
Lord Krishna and the art of account planning
Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...
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