Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.

Batman has risen once again to protect Gotham City. Here's what the character's journey can teach brand marketers.

Despite the progress in the 21st century, the portrayal of women in Indian advertising still leaves much to be desired.

Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.

The author talks about the lack of middle ground in most aspects of our lives these days.

With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.

About good brands taking on the bad and ugly.

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?

Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...