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Vikas Mehta
Stories by 'Vikas Mehta'
By
Vikas Mehta
Guest Article
Honey, I shrunk your market share
The CSE report has set the cat amongst the pigeons, once again. A sort of honey war has started amongst the brands falling on the good and the bad side of the report.
By
Vikas Mehta
Guest Article
Why has Amul launched Panchamrit now?
Janmashtami is a month away and temples are not allowed to distribute prasad as a precaution for Covid-19. But Panchamrit is a must.
By
Vikas Mehta
Guest Article
"Privilege of being fair created fairness cream market, not the cream"
An analysis of HUL's move to drop 'Fair' from Fair & Lovely - this time, from the lens of society and culture.
By
Vikas Mehta
Guest Article
What classified ads tell us about change in small-town India
The author analyses the changing pattern of ads in Dehradun post-pandemic and what that says about new consumer needs - and the decline of old ones.
By
Vikas Mehta
Guest Article
Insights from an emerging India
Vikas Mehta coins a new word for small cities - 'Urban Bharat'.
By
Vikas Mehta
Guest Article
Unlearning - The 'Mainline' Agency
Does this term put a psychological limit on the responsibility of creative agencies?