Ananya Pathak

Ananya Pathak

Stories by 'Ananya Pathak'

People Spotting

Sideways Consulting’s Satish Krishnamurthy joins TBWA\India as CSO

Krishnamurthy is taking the office from Subramanian Krishnan who is taking on a part-time consulting role with the agency.

How are brands that rely on outdoor media dealing with lockdown?

We spoke to ALTBalaji’s Divya Dixit and Dunzo’s Sai Ganesh on whether they expect billboard owners to refund their payments, or give them an extension.

CRED now gets singer Kumar Sanu to sell insurance

The 30-second ad is the third one in the credit card bill payment rewards app’s six-film IPL campaign.

Zomato's co-founders Deepinder Goyal, Gaurav Gupta in IPL spots: "Food delivery safe hai"

In two separate ads with identical scripts, the co-founders appear on-screen for 15 seconds each to deliver the message from Zomato.
Guest Article

Wasted stardust

It’s a pity that 90% of the celeb-based ads are bland and uncreative, to say the least. When this happens, nobody wins.
Guest Article

A joyride of a lifetime astride a bull in a china shop

“He was the glue that kept his lieutenants -Arvind, Ambi, Niteen, Shashi and yours truly- together,” writes Nagesh Alai, in a memoir for Ulka’s Anil Kapoor, who passed away last week.
Guest Article

"Your personal brand is the sum total of the online and offline you": Sumanto Chattopadhyay

In a world where people are brands and social media is a personal rooftop equipped with a virtual microphone, how does one balance sensible personal branding with shameless self promotion?

And now, Peter England launches linen shirts infused with antiviral technology

The antiviral technology is powered by Viroban, a Swiss fabric technology firm.

Of an airline brand and two steaks: Remembering Ulka's Anil Kapoor

"He was hard-lined, demanding, said the most unpalatable, atrocious things to clients, yet, won hearts and loyalists," writes Shashi Sinha in his memoir for the late Anil Kapoor, chairman emeritus, DraftFCB+ Ulka, who passed away earlier this week.
Social Media

Zomato's Deepinder Goyal tweets to Mumbai Police about Swiggy's late-night delivery

Mumbai Police has clarified that late-night home delivery of food is allowed even during the curfew.