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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

Ikea Influencer Marketing
IKEA, creator Anish Bhagat partner to revamp house help Reshma's home
By Nisha Qureshi
Oct 25, 2024 05:11 IST 2 Min read
Karisma Kapoor Advertising
Swiggy Instamart marks Dhanteras with Karisma Kapoor and 'Sona'
By Nisha Qureshi
Oct 22, 2024 14:25 IST 2 Min read
4700bc Marketing
Smart retail game, Netflix-style collabs drive 4700BC popcorn growth
By Nisha Qureshi
Oct 21, 2024 05:20 IST 3 Min read
nykaa Advertising
Nykaa 'Find Your Beautiful’ spot touts it as the perfect cosmetic fix
By Nisha Qureshi
Oct 18, 2024 05:10 IST 2 Min read
Ibrahim Ali Khan Advertising
Ibrahim Ali Khan and Puma India invoke nostalgia with Palermo
By Nisha Qureshi
Oct 17, 2024 05:20 IST 3 Min read
The invasive nature of push-up ads Digital
Zepto push notification irks user; raises questions about personalisation
By Nisha Qureshi
Oct 15, 2024 12:19 IST 2 Min read
box office expectations Media
Blockbuster hopes: Jigra, Singham Again, Bhool Bhulaiyaa 3 drive ad spend
By Nisha Qureshi
Oct 15, 2024 05:30 IST 3 Min read
Ratan Naval Tata Advertising
Ratan and adland: Execs recount encounters with Tata on brands
By Shreyas Kulkarni & Yash Bhatia
Oct 11, 2024 05:30 IST 6 Min read
Sai Abhishek Media
Rannvijay, TV stars boost soon for Warner Bros. infotainment shows
By Nisha Qureshi
Oct 10, 2024 05:30 IST 3 Min read
Bigg Boss x Influencers Influencer Marketing
Bigg Boss turns to influencers, blurs TV and digital lines
By Nisha Qureshi
Oct 08, 2024 05:20 IST 3 Min read
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