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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

proteinMarketing
Protein: The latest obsession for consumer-facing brands
By Nisha Qureshi
May 02, 2025 05:10 IST 2 Min read
heinekinAdvertising
Joe Jonas and Heineken bring in a social media apocalypse in new ad
By Nisha Qureshi
May 01, 2025 05:10 IST 3 Min read
Quick commerceMarketing
Long-term potential of Q-comm platforms yet to be seen: GroupM's Ritika Taneja
By Nisha Qureshi
Apr 30, 2025 05:30 IST 4 Min read
royal enfieldMarketing
How Royal Enfield’s 'HunterHood' is shaping a new motorcycling culture
By Nisha Qureshi
Apr 29, 2025 05:20 IST 3 Min read
netflix (13)Media
At Netflix India, films focus on early promotions while series build post-launch buzz
By Nisha Qureshi
Apr 28, 2025 05:30 IST 3 Min read
mangoAdvertising
From Zepto to BigBasket, Q-comm platforms are heroing mango itself
By Nisha Qureshi
Apr 25, 2025 05:20 IST 2 Min read
alia bhattAdvertising
Alia Bhatt collaborates with her mimic Chandni for L'Oréal
By Nisha Qureshi
Apr 24, 2025 05:20 IST 2 Min read
kunafa chocolateMarketing
From chocolates to desserts & perfumes: why the pistachio obsession?
By Nisha Qureshi
Apr 23, 2025 05:10 IST 3 Min read
neutrogenaMarketing
Shraddha Kapoor, Q-comm & science: Neutrogena’s winning formula for India’s skincare market
By Nisha Qureshi
Apr 22, 2025 05:30 IST 3 Min read
partho banerjeeMarketing
Why Maruti Suzuki is investing in the EV ecosystem before selling the cars
By Nisha Qureshi
Apr 21, 2025 05:20 IST 3 Min read
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