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Nisha Qureshi

Nisha Qureshi is a principal correspondent at afaqs!, specialising in creative advertising. Her expertise extends to covering the dynamic intersections of media, marketing, and digital advertising, where she delves into stories that shape the industry’s narrative.

samay raina Advertising
“Samay Raina won't follow brand guidelines, but delivers ROI”
By Nisha Qureshi
Dec 28, 2024 14:05 IST 3 Min read
ott 2024 OTT Streaming
From SVOD decline to pause ads, the rollercoaster ride of OTTs in '24
By Nisha Qureshi
Dec 26, 2024 05:00 IST 3 Min read
sony yay Media
Merch, anime & Shin chan: Sony YAY!'s gems for the content crown in '25
By Nisha Qureshi
Dec 24, 2024 05:11 IST 3 Min read
independent agency Advertising
Agile, audacious, and witty: Why 2024 belonged to the indie ad agencies
By Nisha Qureshi
Dec 23, 2024 05:30 IST 5 Min read
paints Marketing
New entrants add a splash of colour to India's paints market in 2024
By Nisha Qureshi
Dec 20, 2024 05:20 IST 3 Min read
cx MarTech
Who drives CX? A deep dive into modern strategies and challenges
By Nisha Qureshi
Dec 18, 2024 07:16 IST 4 Min read
wah taj Advertising
Zakir Hussain’s role in transforming 'Ah! Taj' to 'Wah! Taj'
By Nisha Qureshi
Dec 16, 2024 14:57 IST 3 Min read
Wakefit Advertising
Poonam Pandey to YesMadam: Wakefit targets PR stunts gone awry
By Nisha Qureshi
Dec 13, 2024 13:52 IST 2 Min read
girish and anuya Advertising
Small agency, big virals: The story behind Bare Bones Collective
By Nisha Qureshi
Dec 13, 2024 05:31 IST 4 Min read
Whisper India Marketing
Whisper's take on the competitive menstrual hygiene market in India
By Nisha Qureshi
Dec 11, 2024 05:21 IST 3 Min read
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