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Ruchika Jha

Ruchika Jha works as a senior correspondent at afaqs! She covers digital advertising, marketing and PR and Corporate Communications.

Shantiswarup Panda hero imageMarketing
Indriya leans on in-store magic to stand out in the bridal biz market
By Ruchika Jha
Jan 24, 2025 05:20 IST 3 Min read
air fryerMarketing
Indian kitchens are air frying their way to healthier days
By Ruchika Jha
Jan 20, 2025 05:30 IST 3 Min read
myntra fwd ad thumbAdvertising
Viswanathan Anand finds his Gen Z drip with Gukesh’s help in Fwd by Myntra ad
By Ruchika Jha
Jan 17, 2025 07:47 IST 2 Min read
Brands at Kumbh MelaMarketing
Coca-Cola, Dabur and ITC: Brands making waves at Maha Kumbh 2025
By Ruchika Jha
Jan 14, 2025 05:10 IST 6 Min read
Wedding playbookMarketing
Glam, glitz & bespoke I dos: Indian weddings are rewriting brand playbooks
By Ruchika Jha
Jan 08, 2025 05:30 IST 5 Min read
LinkedIn influencers (1)Influencer Marketing
Undisclosed paid posts by influencers cloud brand credibility on LinkedIn
By Ruchika Jha
Jan 03, 2025 05:30 IST 5 Min read
Sumeet Singla hero imageMarketing
Kickin' it corporate: Standard Chartered Cup scores big for brand bonding
By Ruchika Jha
Jan 02, 2025 05:00 IST 5 Min read
zomato flip flopBrands
From Pure Veg Mode to job criticism: Zomato's flip-flops in 2024
By Ruchika Jha
Dec 30, 2024 05:00 IST 2 Min read
Atul Sharma hero image (3)Corporate Communications and PR
Influencers are the new brand currency for social-first reputation: Atul Sharma of Ruder Finn
By Ruchika Jha
Dec 26, 2024 05:30 IST 4 Min read
International ad controversiesAdvertising
When creativity backfires: Global ads that faced outrage in 2024
By Ruchika Jha
Dec 24, 2024 05:20 IST 3 Min read
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