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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Mohammed Khan is literally Swiggy on wheelsSocial Media
Mohammed Khan is literally Swiggy on wheels
By Shreyas Kulkarni
Aug 17, 2021 15:23 IST 4 Min read
Is Amazon India beta-testing its online food delivery service 'Amazon Food' via a foodie fest?Marketing
Is Amazon India beta-testing its online food delivery service 'Amazon Food' via a foodie fest?
By Shreyas Kulkarni
Aug 17, 2021 13:35 IST 2 Min read
Restaurants look to reclaim food delivery space from Swiggy and Zomato by getting the 'Order Direct'Marketing
Restaurants look to reclaim food delivery space from Swiggy and Zomato by getting the 'Order Direct'
By Shreyas Kulkarni
Aug 17, 2021 05:30 IST 15 Min read
When a vampire got sucked into subscribing for Furlenco’s ‘UNLMTD’ Advertising
When a vampire got sucked into subscribing for Furlenco’s ‘UNLMTD’ 
By Shreyas Kulkarni
Aug 16, 2021 05:10 IST 2 Min read
"90-95% people can't differentiate between two Marie brands in a blind test": Mayank Shah, Parle ProductsMarketing
"90-95% people can't differentiate between two Marie brands in a blind test": Mayank Shah, Parle Products
By Shreyas Kulkarni
Aug 12, 2021 05:30 IST 4 Min read
After Tata Tea Premium, Parle Marie eyes Maharashtra with a three-ad regional campaign Advertising
After Tata Tea Premium, Parle Marie eyes Maharashtra with a three-ad regional campaign 
By Shreyas Kulkarni
Aug 11, 2021 05:20 IST 3 Min read
Swiggy Instamart rides ‘quick commerce’ wave with "15-30 minutes delivery" promiseMarketing
Swiggy Instamart rides ‘quick commerce’ wave with "15-30 minutes delivery" promise
By Shreyas Kulkarni
Aug 10, 2021 05:30 IST 6 Min read
Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan Advertising
Country Roads take Royal Enfield ‘Home’; to the Himalayas by the Himalayan
By Shreyas Kulkarni
Aug 04, 2021 05:30 IST 4 Min read
“The plan was to not write a book”: Anindita Das, Wunderman Thompson’s senior creative directorAdvertising
“The plan was to not write a book”: Anindita Das, Wunderman Thompson’s senior creative director
By Shreyas Kulkarni
Aug 03, 2021 05:10 IST 4 Min read
McDowell’s No.1 belts out a song and dance number among friends to urge folks to get the jabAdvertising
McDowell’s No.1 belts out a song and dance number among friends to urge folks to get the jab
By Shreyas Kulkarni
Aug 03, 2021 04:40 IST 2 Min read
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