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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Spotify banks on India’s love for lip-syncing filmy songs in a new campaignAdvertising
Spotify banks on India’s love for lip-syncing filmy songs in a new campaign
By Shreyas Kulkarni
Aug 02, 2021 18:34 IST 2 Min read
Virushka makes its debut for Lux soap Advertising
Virushka makes its debut for Lux soap
By Shreyas Kulkarni
Aug 02, 2021 14:07 IST 2 Min read
From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similarDesign Digest
From frayed edges to the stacking of chips, ITC and Britannia’s response to Pran’s Potata looks quite similar
By Shreyas Kulkarni
Aug 02, 2021 05:10 IST 3 Min read
How local language content is driving the growth of audio consumptionMedia
How local language content is driving the growth of audio consumption
By Shreyas Kulkarni
Aug 02, 2021 04:50 IST 3 Min read
Ranbir Kapoor plays emcee, while his film’s crew takes centre stage as experts in Oppo Reno6 5G’s unboxing spotAdvertising
Ranbir Kapoor plays emcee, while his film’s crew takes centre stage as experts in Oppo Reno6 5G’s unboxing spot
By Shreyas Kulkarni
Jul 30, 2021 05:20 IST 4 Min read
Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?POV
Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?
By Shreyas Kulkarni
Jul 29, 2021 05:30 IST 5 Min read
“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuerMarketing
“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer
By Shreyas Kulkarni
Jul 28, 2021 05:30 IST 5 Min read
We are aiming for the post-Covid hand hygiene space says Bisleri's Anjana Ghosh Marketing
We are aiming for the post-Covid hand hygiene space says Bisleri's Anjana Ghosh
By Shreyas Kulkarni
Jul 27, 2021 05:30 IST 4 Min read
India’s young cricketers see their brand value soar post-Oz series win… Advertising
“Most young and not-so-young corporates are hungry for information”: Dr Sandeep Goyal, Rediffusion
By Shreyas Kulkarni
Jul 23, 2021 05:20 IST 4 Min read
Dev Anand's 'Paying Guest' inspired ICICI Bank's new ads on a product for house owners and tenantsAdvertising
Dev Anand's 'Paying Guest' inspired ICICI Bank's new ads on a product for house owners and tenants
By Shreyas Kulkarni
Jul 23, 2021 04:50 IST 2 Min read
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