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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Tata Sampann goes retro Bollywood for its new Yumside offeringsMarketing
Tata Sampann goes retro Bollywood for its new Yumside offerings
By Ubaid Zargar
Jun 21, 2023 05:21 IST 3 Min read
Here is how Niva Bupa aims to disrupt the health insurance categoryAdvertising
Here is how Niva Bupa aims to disrupt the health insurance category
By Ubaid Zargar
Jun 20, 2023 05:00 IST 4 Min read
Cycle Pure Agarbathi banks on sustainable packaging for its 75th anniversaryMarketing
Cycle Pure Agarbathi banks on sustainable packaging for its 75th anniversary
By Ubaid Zargar
Jun 19, 2023 05:20 IST 4 Min read
Behind Kellogg's' first tie-up with Hershey's in IndiaMarketing
Behind Kellogg's' first tie-up with Hershey's in India
By Ubaid Zargar
Jun 13, 2023 05:10 IST 3 Min read
Is the meter down on auto-rickshaw advertising?Advertising
Is the meter down on auto-rickshaw advertising?
By Ubaid Zargar
Jun 09, 2023 04:50 IST 4 Min read
Why is CaratLane after your first salary?Marketing
Why is CaratLane after your first salary?
By Ubaid Zargar
Jun 06, 2023 05:20 IST 8 Min read
Of MS Dhoni and his seemingly timeless advertising prowessAdvertising
Of MS Dhoni and his seemingly timeless advertising prowess
By Ubaid Zargar
Jun 01, 2023 05:00 IST 3 Min read
The Times of India partners with Ariel post its sixth rendition of ‘Share the Load’ campaignAdvertising
The Times of India partners with Ariel post its sixth rendition of ‘Share the Load’ campaign
By Ubaid Zargar
May 31, 2023 05:10 IST 2 Min read
How Rapido touted the entire bike taxi category with its IPL adsAdvertising
How Rapido touted the entire bike taxi category with its IPL ads
By Ubaid Zargar
May 26, 2023 05:30 IST 3 Min read
30% of White Rivers Media's revenue comes from Media & Entertainment categoryMarketing
30% of White Rivers Media's revenue comes from Media & Entertainment category
By Ubaid Zargar
May 25, 2023 05:30 IST 5 Min read
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