Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Marketing

Maybelline New York solidifies its Gen Z connection, ropes in three brand ambassadors for India

By Ubaid Zargar

Apr 13, 2023 05:20 IST logo

3 Min read

POV

Dealing with deinfluencing: lessons from Bournvita’s encounter with the trend

By Ubaid Zargar

Apr 11, 2023 04:50 IST logo

8 Min read

Marketing

How Sensodyne charted its place in India’s $1.8 billion oral care market

By Ubaid Zargar

Apr 10, 2023 05:30 IST logo

6 Min read

MarTech

Why adtech is critical for brands to succeed in mobile marketing

By Ubaid Zargar

Apr 06, 2023 05:00 IST logo

5 Min read

Advertising

Disney Star and JioCinema engage in 'Star' war ahead of IPL

By Ubaid Zargar

Mar 30, 2023 15:01 IST logo

4 Min read

Digital

BCG and Meta’s report reveals solutions for M&E players in digital

By Ubaid Zargar

Mar 30, 2023 05:10 IST logo

3 Min read

Media

Deciphering the delicate art of adaptation

By Ubaid Zargar

Mar 29, 2023 05:10 IST logo

2 Min read

Marketing

Zed Black Agarbatti rides the IPL bandwagon

By Ubaid Zargar

Mar 28, 2023 05:10 IST logo

4 Min read

MarTech

Ad fraud: here’s how digital marketers are dealing with the billion dollar monster

By Ubaid Zargar

Mar 23, 2023 05:10 IST logo

3 Min read

Advertising

Is audio advertising audible?

By Ubaid Zargar

Mar 22, 2023 05:30 IST logo

5 Min read