Marketing

Regal, local & digital: Tanishq's strategy to win over Indian women

Crisis management: learning from the best and the not-so-best

Performance marketing: How brands drive measurable growth

Dell Laptops remains the most desired brand for the fourth year: TRA

Xiaomi wants to be everywhere you are—but is the India market ready?

NDC backs the real deal; targets lab-grown diamonds

Dabur registers 4.2% spike in ad spends YoY for Q2 FY25

P&G Hygiene's ad spends rise 12.7% YoY in Q1 FY25, reaching Rs 173 crore

From Spinny to POP: Brands embrace Samay Raina’s ‘India’s Got Latent’

Marico's ad and promotional spends for Q2FY25 rises 8% to Rs 290 crore