Marketing

Pizza Hut India CMO on why it brought back the Momo Mia Pizza

From modest middle-class mobility to conquering the world

Lemonn, Jeevansathi.com, Mokobara, OYO, Durex strike chords with fans during Diljit Dosanjh’s 24 Dil-Luminati tour

Reliance-fuelled Campa's rise has cola makers splurging on marketing

Festive marketing in India: changing trends and consumer behaviour

Insights from challenger brands: novel tactics to disrupt competitive scene

ITC Q2 results: Profits rise by 2% y-o-y to Rs 4,993 crores

Future of functional snacks: Serving health-focused, mobile consumers

Can Birla Opus grab a big chunk of the Asian Paints-dominated market?

Zomato to launch District app in four weeks