Pratap Bose to replace John Goodman as CEO, O&M, India; SN Rane, appointed co-executive chairman

O&M has made two senior level changes. Under the restructuring, Pratap Bose, president, Ogilvy Activation, and managing director, Kinetic, South Asia, will replace John Goodman as CEO, O&M, India. However, Bose will continue with his current responsibilities for a few months more till the company finds apt successors for him at Ogilvy Activation and Kinetic.

Last month, it was announced that Goodman will be moving on to head the Ogilvy & Mather Group as president in Japan.

SN Rane, who is currently COO, O&M, India and South Asia, has been appointed co-executive chairman, Ogilvy & Mather, India. Rane, who is also CFO (chief financial officer) at O&M, will continue with his current responsibilities as well.

Piyush Pandey, executive chairman, O&M, India, comments on Rane’s appointment. He says, “In the two decades that he has spent at O&M, Rane has been passionately associated with every aspect of Ogilvy’s business. He has been a major contributor to O&M’s success.”

Miles Young, chairman, O&M, Asia Pacific, adds, “With the rapid growth in India’s economic environment and the highly competitive business scenario, there was a need to share some of the responsibilities of the high pressure office of executive chairman. Rane was our obvious choice.”

On Bose’s appointment as CEO, Young remarks, “Pratap Bose represents the new generation of India. He has a refreshing, innovative and pragmatic approach to business. I believe he will be instrumental in delighting our clients, our staff and colleagues around the network. I can think of no one better to guide and nurture our brand.”

Bose has been with Ogilvy since 1993, when he set up Ogilvy Landscapes (the outdoor advertising division of the agency). He went on to head Ogilvy Activation, which was formed out of the merger of Ogilvy’s out-of-home businesses, Live, Outreach and Signscapes.

Recently, Bose was appointed managing director, Kinetic, South Asia, in addition to his existing responsibilities. For the record, Kinetic is the WPP Group’s new out-of-home enterprise.

Pandey says, “Goodman has been a fantastic partner and we will definitely miss him. On the other hand, I am glad that he will be leading Japan, which is a critical market for O&M, Asia Pacific.”

Goodman had been CEO in India and South Asia for over two years, following a six-year stint as president, OgilvyOne, Asia Pacific.

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