Brands

Unilever to stop force-fitting ‘purpose’ in its brands says CEO Hein Schumacher

Decoding Cadbury’s decades worth of advertising and marketing mojo

YouTube's ad sales for Q3 FY23 surged by 12.5%, reaching nearly $8 billion

Spotify marks a 3% increase in its premium subscriptions

ITC's revenue grows by 2.6% reaches ₹16,550 crore in Q2 FY24

Hindustan Unilever registers more than 60% YoY surge in ad spends for Q2FY24

Co-CEO Gautam Dutta explains PVR INOX's 'Passport' strategy

Coca-Cola enters the ready-to-drink alcohol market; launches Absolut Vodka & Sprite in select markets

Prada to design NASA’s spacesuits for 2025 Moon mission

Does being the first mover ensure long-term market dominance?