Marketing
Lava commits 40% of annual marketing budget to digital and retail for festive push
Ampverse Group launches a marketing agency to drive innovation in gaming industry
Publicis Groupe India unveils Gen Z's preferences and buying behaviours
BCCI unveils match fees for IPL 2025: Players to earn Rs 7.5 lakh per game
Leica is aiming for a wider recall with ambassador chef Ranveer Brar
Mondelēz International partners with Accenture to boost AI-powered marketing
70% of marketers struggle to retain customers post-festive season: WebEngage