Vani Gupta, former marketing director - Indian Snacks, Foods, PepsiCo India, has joined Hypersonic Advisory as a founder member. She will lead the firm's consumer innovation practice.
Her role involves driving innovation marketing and category management for the firm's clients across segments like FMCG, IT, media, telecom, real estate, healthcare and e-commerce. The team helps both mature and early stage companies grow their business.
Hypersonic is an advisory and consulting firm, founded last year by Venkatesh Rangachari (former head for growth, Shuttl, and COO - Delhi NCR, Airtel), Nitin Hiranandani (former director, Hewlett-Packard India's printing systems and enterprise division), Anand Khurana (former EVP, Star TV, and circle CEO for Airtel), Vipul Gupta (former Practo, Airtel, PepsiCo and Accenture executive). The team boasts a 'result linked pay-out model'.
Vani has around two decades of industry experience and has worked for companies like PepsiCo (led the Indian snacks category), Unilever (led the launch of a hair care range for coloured hair across South East Asia and South Asia) and RB (launched Veet in India, crafted a marketing model for emerging markets), as well as Henkel, and Adidas.
Her most recent stint was at PepsiCo, where she spent seven years. At the company, she led Kurkure as category head and was responsible for the success of this Rs.1,000 crore brand.
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Vani, a recipient of the Indra Nooyi Chairman's Award for Innovation (2014), says about this development, "I love demonstrating impactful growth through consumer thinking. Hypersonic is an ideal fit at this stage of my career as it allows me to work on multiple innovations and varied marketing challenges..." in a press release.
Venkatesh Rangachari, co-founder, Hypersonic Advisory, says, "Vani is a recognised leader in the marketing field and her creative-technical acumen will be a valuable asset to our clients. She has a track record of bringing innovations successfully to the market. She compliments Hypersonic's ethos of being effective 'doers'. We're excited to welcome her to our founding team..."First Published : July 23, 2018 05:28 AM