The all-new Kurkure Chatpata Cheese is the perfect ‘jugalbandi’ of international cheese and Indian ‘chatpatapan’.

The Kurkure brand head explains why and how the extruded snack giant decided to introduce cheese and jalapenos in its portfolio.

Conceptualised by Wunderman Thompson, the film also features actor Samantha Ruth Prabhu.

The offer is available to all Airtel prepaid consumers across India till March 31, 2022.

The launch TVC features brand ambassador Akshay Kumar and television actress Kritika Kamra engaging in a fun conversation

… As it introduces four new namkeen flavours under its 'Tedhe Medhe' sub-brand.

… While sort of showing us the most memorable aspects of 2020.

Brand unveils special, limited-edition hampers curated by the ace designer.

While the original tagline reads “Tedha hai par mera hai”, we wonder if it’s deliberate or a coincidence.

Consumers can avail the benefit on Rs 10 and Rs 20 SKUs up to three times on any unique mobile number.