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Amul

“Larger freezers in modern refrigerators will drive at-home consumption of ice cream”: Sanjay Sharma, Mother DairyMarketing
“Larger freezers in modern refrigerators will drive at-home consumption of ice cream”: Sanjay Sharma, Mother Dairy
By Abid Hussain Barlaskar
Mar 31, 2021 05:30 IST 5 Min read
Amul’s new ‘mythbusting’ ad campaign is an offensive against non-dairy ‘milk’Advertising
Amul’s new ‘mythbusting’ ad campaign is an offensive against non-dairy ‘milk’
By afaqs! news bureau
Mar 24, 2021 05:30 IST 2 Min read
As Dabur enters Amul's territory with 'cow ghee', a deep dive into the rationale behind the launchMarketing
As Dabur enters Amul's territory with 'cow ghee', a deep dive into the rationale behind the launch
By Abid Hussain Barlaskar
Jan 25, 2021 05:30 IST 6 Min read
As consumers pivot from loose to packaged milk products, Amul eyes new market worth Rs 20k croreMarketing
As consumers pivot from loose to packaged milk products, Amul eyes new market worth Rs 20k crore
By Abid Hussain Barlaskar
Dec 28, 2020 05:30 IST 4 Min read
YouTube regional language ads leaderboard signal shift in language preferences for ads onlineAdvertising
YouTube regional language ads leaderboard signal shift in language preferences for ads online
By Aishwarya Ramesh
Dec 18, 2020 14:33 IST 2 Min read
What next for hygiene and immunity brands? Marketing
What next for hygiene and immunity brands?
By Ashwini Gangal
Dec 18, 2020 05:20 IST 7 Min read
Can Amul snag a piece of the halwai’s mithai in a COVID era Diwali?Marketing
Can Amul snag a piece of the halwai’s mithai in a COVID era Diwali?
By Abid Hussain Barlaskar
Nov 09, 2020 05:30 IST 5 Min read
Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?Marketing
Amul blends dairy, fruits and fizz; is India ready for 'Tru Seltzer'?
By Abid Hussain Barlaskar & Shreyas Kulkarni & Abid Hussain Barlaskar
Oct 21, 2020 05:30 IST 6 Min read
Mother Dairy plays hygiene card, pits packaged paneer against loose variantsAdvertising
Mother Dairy plays hygiene card, pits packaged paneer against loose variants
By Abid Hussain Barlaskar
Sep 02, 2020 05:30 IST 4 Min read
Amul launches Haldi Ice Cream, latest in its ‘immunity booster’ lineMarketing
Amul launches Haldi Ice Cream, latest in its ‘immunity booster’ line
By Abid Hussain Barlaskar
Aug 01, 2020 01:07 IST 2 Min read
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