Planner's Journal

"Memories are short; revenge-shopping is a likely reality": Sunit Khot, Network Advertising

"Don't go silent, don't indulge in tokenism": Ankit Singh, Leo Burnett

"The meaning of the word 'essentials' is changing": Arun Raman, GREY Group

"Brand purpose is all about commitment; people can see through bullshit": Saad Khan, FCB Ulka

"Social distancing is here to stay and will expedite newer, healthier social rituals": Amit Kekre, DDB Mudra Group

"Brands should avoid 'class participation' for the sake of it": Rasika Fernandes, McCann

"Don’t do anything if you're unable to justify it to the brand, marketing objectives"

"Cutting marketing budgets would be foolish": Ekta Relan, Mullen Lintas

"Premium sedans, SUVs might have to wait, but regular models might see faster recovery"

"Premium products will exist but people will look for evidence-backed reasons to pay for them"