Results for 'Adani Wilmar'


Adani Wilmar celebrates ‘World Poha Day’ with the launch of Fortune Poha

Launched in two variants – Fortune Poha and Fortune Indori Poha will be available in 500g pack size.

Adani Wilmar reaffirms Zyada Ka Vaada for Raag Gold


Raag Gold Oil

Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Points of View

Has Fortune set a new precedent in the 'brand versus troll' tussle?

The Valentine’s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.

Ganguly lifts Fortune brand in latest print ad after spell of trolling

The brand was trolled after Ganguly, the brand’s endorser, suffered a heart attack. The ad pushes Gamma Oryzanol and heart health conversation to the fore

Digital Refresh Networks bags the digital mandate for Adani Wilmar

Digital Refresh Networks is all set to establish local relevance for Adani Wilmar’s brands.

Fortune to retain Ganguly as ambassador, ‘Dada’ likely to reinforce brand’s health benefits in upcoming campaign

The brand’s upcoming strategy will become clearer once top brand custodians and Ogilvy’s top boss Piyush Pandey speak with Sourav Ganguly.

Sourav Ganguly’s health misfortune throws a googly at Fortune Rice Bran Health oil

The 48-year-old BCCI president and former India cricket captain endorses a brand that promises a healthy heart. After his recent heart attack, netizens overreact to the irony of the situation.

Pandemic era surge in biryani recipe searches brings good news for ingredient brands

Brands like Kohinoor and Fortune are having a moment, as foodies and home chefs experiment with biryani at home.