Results for 'Adani Wilmar'

Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Points of View

Has Fortune set a new precedent in the 'brand versus troll' tussle?

The Valentine’s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.
Advertising

Ganguly lifts Fortune brand in latest print ad after spell of trolling

The brand was trolled after Ganguly, the brand’s endorser, suffered a heart attack. The ad pushes Gamma Oryzanol and heart health conversation to the fore
Advertising

Digital Refresh Networks bags the digital mandate for Adani Wilmar

Digital Refresh Networks is all set to establish local relevance for Adani Wilmar’s brands.
Marketing

Fortune to retain Ganguly as ambassador, ‘Dada’ likely to reinforce brand’s health benefits in upcoming campaign

The brand’s upcoming strategy will become clearer once top brand custodians and Ogilvy’s top boss Piyush Pandey speak with Sourav Ganguly.
Marketing

Sourav Ganguly’s health misfortune throws a googly at Fortune Rice Bran Health oil

The 48-year-old BCCI president and former India cricket captain endorses a brand that promises a healthy heart. After his recent heart attack, netizens overreact to the irony of the situation.
Marketing

Pandemic era surge in biryani recipe searches brings good news for ingredient brands

Brands like Kohinoor and Fortune are having a moment, as foodies and home chefs experiment with biryani at home.
Advertising

Fortune Foods romances ‘Ghar Ka Khana’ as Zomato tempts users to order in

Both Zomato and Fortune are pulling consumers towards the opposite poles of in-home food consumption.
Advertising

Adani Wilmar extends HCF’s creative mandate to Alife Handwash and Sanitizer

With Alife Handwash and Hand Sanitizer, AWL is expanding its personal care portfolio after Alife soap, whose creative mandate is also with HCF.
Marketing

Fortune casts off its edible oil image with a new logo

The edible oil brand has roped in Akshay Kumar to drive its logo and identity change to appeal to the younger digital audience.