Results for 'Adani Wilmar'


Adani Wilmar’s Kohinoor Basmati Rice ad redefines brand recall

The brand aims to break through the clutter with a wordless comeback campaign.

Adani Wilmar's 'Health Aaj Se' campaign shines a light on Fortune Xpert Total Balance Oil for enhanced wellbeing

The campaign centers around the highly prevalent tendency of consumers to strategise their health journey ‘Kal Se’.

Adani Wilmar’s brand showcases power of aroma in visual masterpiece with ‘Khushboo Kuchh Khaas’ campaign

The film – Khushboo Kuchh Khaas - has been conceptualised by DDB Tribal and directed by renowned ad-filmmaker Prakash Varma.

Adani Wilmar's latest campaign for King's Kachi Ghani Mustard Oil emphasizes on the exceptional pungency and purity of the product

The video playfully captures the deep connection between food, family, and the immense satisfaction derived from using the finest mustard oil in traditional Indian cooking.

Adani Wilmar’s quirky new TVC campaign promotes Alife Soap’s ‘Khoobsurati ka Jadoo’

The TV commercial to be extended to digital platforms.

Adani Wilmar celebrates ‘World Poha Day’ with the launch of Fortune Poha

Launched in two variants – Fortune Poha and Fortune Indori Poha will be available in 500g pack size.

Adani Wilmar reaffirms Zyada Ka Vaada for Raag Gold


Raag Gold Oil

Brands and Sports marketing

“IPL’s exposure on television is far more superior to other mediums…” Ajay Motwani, Adani Wilmar

We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more.
Points of View

Has Fortune set a new precedent in the 'brand versus troll' tussle?

The Valentine’s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.