Results for 'Aditya Birla Group'

Marketing Initiative

Impulse Digital Pvt. Ltd. wins social media mandate for Aditya Birla Group's Grasim Industries Limited - Pulp & Fibre

This strategic partnership will leverage Impulse Digital's expertise in social media management with innovative marketing strategies.

Aditya Birla Housing Finance Launches ‘ABHFL- Finverse’ to Redefine Home Loan Experience

The platform will digitise the entire lending process from prospecting to disbursement, providing customers with a seamless experience journey.
Corporate Communications and PR

Aditya Birla Group and Adgcraft Communications steal the show at the afaqs! CommuniCon Awards 2024

Over 50 brands showcased their prowess in communication strategies across over 30 categories at the second edition of the afaqs! CommuniCon Awards.

Leo Burnett India appointed as creative and strategic agency for Birla Opus

The account was won after an intense multi agency pitch and will be handled by the Leo Burnett Mumbai team.

Linen Club launches #LetGoForNew campaign for Sankranti

The brand also launched a festive song ‘Linen Club Sankranti Sambaralu’ to celebrate the rituals of the festival.

Aditya Birla’s TMRW relaunches Nobero, its traveller brand

TMRW House of brands has unveiled ‘The Other Side is Calling’ campaign to mark the relaunch.

Aditya Birla collaborates with Dentsu Creative India to launch ‘Tareeka badlo, Business badlega’

The film highlights Udyog Plus program that offers business loans of up to Rs 10 lakh to MSMEs through a paperless journey.

Ranbir Kapoor & Ananya Pandey


Aditya Birla Group forays into the paints business with the launch of 'Birla Opus'

The brand plans to offer a wide range of high-quality decorative paints products, set to launch in the fourth quarter of fiscal year 2024.

Aditya Birla Group forays into branded jewellery retail

With an investment of around Rs. 5000 crore, the Group plans to set up large-format exclusive retail stores pan-India.