This strategic partnership will leverage Impulse Digital's expertise in social media management with innovative marketing strategies.

The platform will digitise the entire lending process from prospecting to disbursement, providing customers with a seamless experience journey.

Over 50 brands showcased their prowess in communication strategies across over 30 categories at the second edition of the afaqs! CommuniCon Awards.

The account was won after an intense multi agency pitch and will be handled by the Leo Burnett Mumbai team.

The brand also launched a festive song ‘Linen Club Sankranti Sambaralu’ to celebrate the rituals of the festival.

TMRW House of brands has unveiled ‘The Other Side is Calling’ campaign to mark the relaunch.

The film highlights Udyog Plus program that offers business loans of up to Rs 10 lakh to MSMEs through a paperless journey.

The brand plans to offer a wide range of high-quality decorative paints products, set to launch in the fourth quarter of fiscal year 2024.

With an investment of around Rs. 5000 crore, the Group plans to set up large-format exclusive retail stores pan-India.