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Results for 'advertising'
By
Ubaid Zargar
Advertising
Harpic and Akshay Kumar take on brand impersonators in this new ad film
The brand is throwing shade at competitors who offer lower prices for ‘lower quality'.
By
afaqs! news bureau
Advertising
Advertising in News genre surpasses pre-pandemic levels with 6% growth in 2023 over 2019: TAM AdEx
Hindi news topped with a 19% share of the News genre’s ad volumes during 2022 and 2023.
By
Ubaid Zargar
Advertising
Heinz turns common dining insight into a creative
Would you munch on your fries before the ketchup arrived? Heinz wants you to wait.
By
afaqs! news bureau
Advertising
Colgate India registers 20.20% YOY increase in ad spends
The company spent Rs 169.93 crore on advertising in the third quarter of the previous fiscal year.
By
Ubaid Zargar
Advertising
Zomato reenacts the lives of its top customers in this content series
The brand has launched three films to celebrate the top-shot consumers with peculiar ordering behaviour.
By
Nisha Qureshi
Advertising
The age of AI: Will the ad world trade in creativity for impact in 2024?
We speak to creative leaders about their outlook towards AI in 2024, its impact on creative satisfaction, and expectations ahead.
By
afaqs! news bureau
Branded Content
Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023
On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.
By
Ubaid Zargar
Advertising
What’s with the true-to-life ads that aren’t so true after all?
As brands strive for authenticity, are these organic-looking ads up to the mark?
By
afaqs! news bureau
Advertising
Average ad volumes grew by 19% in CWC ‘23 compared to CWC ‘19, says TAM Sports report
The report shows a 32% increase in count of categories and a 30% rise in brands, while advertisers decreased by 1%.
By
Ubaid Zargar
Advertising
Your favourite brands are advertising all over e-commerce portals; Here’s why
As e-commerce platforms continue to register increasing ad revenue, brands have come knocking on their doors this festive season.
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