As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...

A special guest essay by a marketer.

The internet giant flaunts the new formula of creativity.

A guest article about the rigid and holy 'brand strategy' of the past versus the modern day human-like adaptable brand. The author is co-founder and director at MAAD, a user-generated advertising and marketing platform.