Results for 'advertising'

Marketing Initiative

Advertising to millions on a 100% brand-safe platform gets real with Glance

For any advertising campaign to generate revenue and boost consumer trust, it’s crucial that brands stay away from appearing next to problematic content.

What the story of 200+ brands which have tried afaqs! Marketplace tells us

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.
Guest Article

Turning down the volume

The author talks about the lack of middle ground in most aspects of our lives these days.
Social Media

Doling out hilarious adland situations, one post at a time; meet the cats from “Agency Trash Talk”

Anna, Orion, and Zoya get the ins and outs of the industry bang on each time. We tried to get a peek into their minds.
Guest Article

Ageism in advertising: it’s about the (thin) margins

The pressure is definitely on the senior talent to prove their worth. But, there's also a flip side.
Guest Article

A brief history of digital in mainstream advertising

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.

RR Global's Bgauss awards its digital mandate to Admatazz

The agency will be responsible for creative, search and performance marketing campaigns including paid media and influencer marketing strategies.

Ogilvy named Network of the Year by The One Show

DAVID Miami Secures Agency of the Year Recognition.
Guest Article

In pursuit of a wiser capitalism

The author puts brands through a psychological lens and explains how we can attempt to remake capitalism and take back our world.

DLF looks for “non-network” creative partner

Specifically, the brand team is on the prowl for boutique-like creative shops with a strong design aesthetic.