For any advertising campaign to generate revenue and boost consumer trust, it’s crucial that brands stay away from appearing next to problematic content.

Advertiser projects on the platform have trebled in a year to more than 30 per month, with potentially Rs 3 crore in agency fees.

The author talks about the lack of middle ground in most aspects of our lives these days.

Anna, Orion, and Zoya get the ins and outs of the industry bang on each time. We tried to get a peek into their minds.

The pressure is definitely on the senior talent to prove their worth. But, there's also a flip side.

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.

The agency will be responsible for creative, search and performance marketing campaigns including paid media and influencer marketing strategies.

DAVID Miami Secures Agency of the Year Recognition.

The author puts brands through a psychological lens and explains how we can attempt to remake capitalism and take back our world.

Specifically, the brand team is on the prowl for boutique-like creative shops with a strong design aesthetic.