Results for 'advertising'


Idea's new campaign rekindles 'What An Idea' tagline

The campaign will go live across TV, Radio and Digital media.
Guest Article

20 years; 100 leadership tips

Adman Ananda Ray of Rediffusion holds forth...
Points of View

What is the efficacy of WhatsApp as a medium for ads and marketing?

We sought expert industry opinion on the issue.

In search for authenticity, are brands swinging towards real people?

Here is our analysis of how brands selectively choose their faces.
Guest Article

How will the advertising and marketing industry change in 2020?

Ten predictions for trends that will accelerate in 2020 which will have implications for brands, agencies, skills, jobs.
Guest Article

Narsimha Avatar and the bizarre world of marketing

How are the two similar?

Shopping toh ek bahana hai, apno ko saath laana hai!

Guest Article

Tara Sinha: The last stalwart of a golden era

A tribute.
Points of View

Does Indian advertising need more policing?

Here's what experts think.
Guest Article

Out of fight, out of mind…

Agencies have succeeded into getting into the heads of their clients and consumers, but how many of them have managed to scale the walls of their employee’s minds?