The campaign created in partnership with AGENCY09, redefines the meaning of sibling relationships.

The agency was founded by Tushar Khakhar, supported by Bipeen Nadgauda, and later joined by Gautam Anand

Conceptualised and executed by AGENCY09, the film highlights the role of tailors in the lives of their customers.

The account is being handled by AGENCY09’s Mumbai office.

The mandate consists of mainline creative communication for print, outdoor and digital.

The agency will also handle the overall planning, strategizing, and executing of digital campaigns and content online.