Varghese's engagement with the company lasted a little over two years.

With a successful pilot campaign for Fanta, the short video platform is now racking up its user base before fully opening its ad inventory for advertisers.

Ajit will be responsible for driving monetisation at ShareChat, leading its marketing efforts and spearheading content partnerships to drive revenues .

He joined the WPP network as managing director - South Asia of media buying arm Maxus (currently Wavemaker) in October 2006.