Results for 'Ambi Parameswaran'

Marketing

The lathery journey of the 2.3k crore-plus Santoor brand

Wipro’s sandalwood and turmeric soap claimed to make your skin lie about your age and is now raking in the moolah while at it.
Interviews

“Today’s young generation need a mentoring hand on how to handle rejection, failure, and challenges”: Ambi Parameswaran on his new book

Called ‘Spring - Bouncing Back From Rejection’, we speak to Ambi about his 10th book.
Marketing

When Lifebuoy's hand sanitiser claimed to boost immunity

A clear case of misplaced buzzy keyword, or can a hand sanitiser actually help boost your immunity?
Marketing

What's the impact of migrant movement on retail FMCG consumption?

From buying local brands to change of loyalty and the need for trust, we deep dive to see how migrant labour movement has changed retail FMCG consumption.
Points of View

The Tata focus on FMCG - who will it impact the most?

Advertising

This time, P&G's Ariel tells sons to Share the Load

Marketing

Race for Horlicks: Who will benefit most?

Points of View

Horlicks and Unilever: Who's surprised? What are the implications?

Advertising

Ram Sehgal to be conferred with AAAI Lifetime Achievement Award 2018

Marketing

Chat with Chandramouli Venkatesan, author of 'Catalyst'